OASE Announces Return of Water Garden Product Line to US Market; New Distribution Strategy
HERMOSA BEACH, Calif., April 13, 2012 /PRNewswire/ -- Starting in May 2012, OASE will begin offering its water garden and pond products to the US market again, after a prior market exit in 2009 (OASE continued to market commercial fountain products in the US since then).
In order to best accommodate the requirements of the US pond market and to meet the expectations of consumers and resellers, OASE will also adopt a new distribution strategy: While OASE's pond and water garden products will continue to be offered to the trade - via OASE's distribution partner Unit Liner Company (parent company of pondliner.com) - they will also be available to consumers directly via OASE's own web-based store ( www.oase-usa.com), in addition to current retail outlets. The product selection - including parts and consumables - will be offered via all channels at competitive price points.
"After our exit from the US pond market in 2009, we received almost daily requests to bring back the pond product line. So we studied the possibilities and created a solution that we hope will not only guarantee excellent product availability and selection to consumers, but also significantly better price points and service," says Andreas Szabados, Managing Director of OASE North America.
OASE's pond and water garden products include the best-selling PondoVac pond vacuum cleaner, the AquaMax filter pump, and the BioTec and FiltoClear biological filters.
OASE is the globally leading manufacturer of water garden and fountain products with 11 regional subsidiaries serving over 90 countries, headquartered in Germany.
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