Centerplate and Farm Aid Offer a Taste of HOMEGROWN on Menu at John Mellencamp Concert
Produced by Independence Bank at Western Kentucky University
BOWLING GREEN, Ky., May 18, 2012 /PRNewswire/ -- Farm Aid co-founder John Mellencamp will perform at Houchens Smith Stadium on Saturday, May 19, at an event produced by Independence Bank. The concert will benefit Farm Aid while promoting local family farms with HOMEGROWN food.
Centerplate, the largest hospitality partner to North America's premier sports stadiums, convention centers and entertainment venues, is partnering with Farm Aid to offer a HOMEGROWN Concessions® menu item at the concert.
One fan hospitality stand will feature HOMEGROWN Marksbury Farm Bratwursts, with pork supplied by One Step At A Time Farm in Jessamine County and by Berea College Farm in Madison County. The links will be served on fresh-baked rolls from Rotella's Italian Bakery in Kansas City using organic Heartland Mill bread flour. Centerplate will donate $1 to Farm Aid per bratwurst sold. An independently run stand, Bowling Green's SKY Farmer's Market, will offer farm fresh strawberries and more.
"We're thrilled to partner with Farm Aid in a program that benefits local farmers, and the local community, while offering our fans and guests a dish that represents a delicious, local, sustainable take on the classic stadium brat," says Centerplate CMO, Bob Pascal.
HOMEGROWN Concessions® is a Farm Aid brand that offers food from family farms. In addition to environmental sustainability, HOMEGROWN has a commitment to a fair price for farmers, with dishes served in compostable packaging.
"Farm Aid is pleased to bring HOMEGROWN with its flavors and farm stories to Kentucky for the first time. Thanks to our long term relationships with farmers across the country and many years of serving family farm food at Farm Aid concerts, we are uniquely skilled at foraging HOMEGROWN food for food service in any venue," said Glenda Yoder, Farm Aid's Associate Director.
Centerplate crafts and delivers "Craveable Experiences. Raveable Results." in over 250 prominent entertainment, sports and convention venues across North America, annually serving over 100 million guests. Centerplate has provided event hospitality services to 15 official U.S. Presidential Inaugural Balls, 13 Super Bowls, 20 World Series, the 2010 Winter Olympic Games and the largest plated dinner in history at the Alpha Kappa Alpha Centennial Celebration. The company was recently named the fastest growing hospitality group in the country by Nation's Restaurant News. Visit the company online at www.centerplate.com.
About Farm Aid
Farm Aid's mission is to build a vibrant, family farm-centered system of agriculture in America that ensures farmers a fair living, strengthens our communities, protects our natural resources and delivers good food for all. Farm Aid artists and board members Willie Nelson, John Mellencamp, Neil Young and Dave Matthews host an annual concert to raise funds to help farmers thrive and to promote good food from family farms. HOMEGROWN Concessions® brings the experience of tasting good food from family farms into events and venues. Learn more at www.farmaid.org
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