SANTA CLARITA, Calif., July 25, 2012 /PRNewswire/ -- Bocchi Laboratories, LLC, an industry leading manufacturer of cutting edge beauty care products, has named Joe Pender to serve as the company's new President and Chief Executive Officer.

"Sometimes the stars really do align," says Bob Bocchi, who plans to remain active as Chairman of Bocchi Laboratories. "We expect Joe to launch a new era of growth and innovation. We have ambitious plans under way on several fronts, and now that we've bolstered our leadership expertise, we expect to translate our efforts into new partnerships, additional channels and even greater growth."

Pender, with nearly 30 years in the personal care industry, most recently served as the President and Chief Executive Officer of Aware Products, LLC.  His experience in growing manufacturing companies encompasses all aspects of leading, building, funding and managing.

Pender is an alumnus of the Harvard University Graduate School of Business and plans to leverage the company's proven capabilities in manufacturing and quality with an increased focus on innovation and customer solutions.

Says Pender about his new position, "I'm excited to be leading Bocchi Labs – a dynamic, successful, highly regarded manufacturer of beauty care products. Bocchi's proven manufacturing and quality capabilities have produced terrific results for its customers and the company has clear momentum. Adding an increased focus on innovation and customer centric solutions, Bocchi is well positioned and we see great potential for accelerated growth and an increased presence in our industry."

SOURCE Bocchi Laboratories

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