Emerging Markets Forecast to Lift Global Lingerie Industry
BROMSGROVE, England, February 27, 2012 /PRNewswire/ --
Despite bullish attempts to present a positive face, there is no doubt recessionary pressures have weighed on the global lingerie industry, with a new report from just-style suggesting sales grew by just 0.4% last year.
But there are also modest reasons for optimism, with recovery likely to get underway in 2013, according to the 'Global market review of lingerie and intimate apparel - forecasts to 2017.' Indeed, it predicts the lingerie market at retail prices will be worth US$29.23bn in 2012, rising to US$30.55bn over the next five years.
The report, which is now in its fifth edition, says emerging markets, and particularly the BRIC economies (Brazil, Russia, India and China), will have an increasingly important role to play for lingerie brands and private labels. But consumer economics will continue to work against Western Europe and the US.
As well as providing the latest data and forecasts on retail volumes and values for bras and briefs in key world markets, the research also contains matrices of brands and own label price points and market segmentation, and looks at the importance of brands and own labels and how they perform against each other.
"This market review has become the benchmark report for anyone that needs to understand the global production and retail trends and issues that are affecting the lingerie and intimate apparel sectors," said Leonie Barrie, managing editor of just-style.
"The lingerie market has historically been a resilient sector, both for brands and retailers, but that is no longer the case. That said, our report shows that even in a flat economy, there is still enough interest to provide a stimulus for new entrants to replace those brands and retailers dropping out."
The 'Global market review of lingerie and intimate apparel - forecasts to 2017' is an essential tool for understanding the behaviour of lingerie consumers, identifying worldwide retail market trends, analysing lingerie garment production, and carrying out competitor and brand analysis
Established in 1999, just-style is a leading online resource for global apparel and textile sourcing industry and retailers, publishing around 15 news articles, analysis features and insights every working day. Under the direction of Managing Editor Leonie Barrie, its experienced team of journalists, consultants and analysts provide a unique blend of apparel, textile and footwear industry news,interviews and research that is delivered to over 100,000 business executives per month.
Via its web site, webinars and in-depth management briefings just-style offers insight into apparel sourcing and supply-chain trends, brand and corporate strategies, CONSULT research platform, enterprise technologies such as PLM and ERP, technical textiles and manufacturing developments and how clothing and footwear retailers perform around the world.
For details of how just-style is "helping decision makers make decisions" visit http://www.just-style.com.
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