Playtex And The Women's Sports Foundation Invites Girls And Women To Play It Forward
Renewed partnership drives awareness for the Women's Sports Foundation and inspires girls and women to get involved
SHELTON, Conn., June 4, 2012 /PRNewswire/ -- Playtex is proud to extend its partnership with the Women's Sports Foundation and celebrate the accomplishments of active girls and women. As part of the partnership, first initiated in 2011, the Playtex® Sport® brand is donating $150,000 to further the Foundation's mission of advancing the lives of girls and women through physical activity and sport.
"With the 40th Anniversary of Title IX and on the eve of the London Olympic Games, this is a year to reflect on and celebrate the heights that women have achieved through sport," says Chit Itchon, Senior Brand Manager, Playtex® Sport®. "We're proud to support the Women's Sports Foundation for a second year. Its mission aligns to our own brand values that encourage the confidence, personal achievement and friendship that young women forge on and off the field. We hope that women everywhere will join us in pledging to Play On, each and every day."
In addition to the donation, the Playtex® Sport® brand is leveraging its own Facebook community to raise awareness of the Foundation's important mission and to inspire action. Visitors to the brand's Facebook page, www.facebook.com/playtexsport, can simply click, share and pledge their support of the Foundation. Playtex® Sport® and the Women's Sports Foundation hope to inspire 100,000 girls and women to get involved in the campaign.
Visitors to the brand page also will find ways to improve their workout routines, download a Playtex® Sport® coupon, watch and share inspirational videos featuring active girls, and view personal messages from the Women's Sports Foundation champion athletes such as Angela Ruggiero (ice hockey), Jessica Mendoza (softball) and Leslie Osborne (soccer).
"The Women's Sports Foundation is honored to continue our partnership with the Playtex® Sport® brand, and together promote the benefits of sports and an active lifestyle for all girls and women," said Laila Ali, Women's Sports Foundation President and World Champion athlete. "We encourage everyone to support the campaign to ensure there are opportunities for girls who want to get physically active, be involved in competitive athletics, and Play On in sports and in life."
Playtex® Sport® Tampons
Recent research from the brand revealed that the majority of women change their normal routines during their periods – from becoming less active and social to dressing differently. Sixty-four percent of women say their period impacts working out while another 52 percent say it affects their personal and social interactions.
Playtex® Sport® Tampons are designed for bodies in motion – whether that's running down the field, jumping on the courts or dancing on a stage, helping to give women the confidence to play on. They offer 360 Degree Sport Level Protection® designed to fit a woman's body and feature FlexFit™ interlocking fibers that work quickly to protect against leaks. Playtex® Sport® Tampons are available in multiple absorbencies, including Light, Regular, Super and Super Plus – and can be found in drug, mass and grocery stores nationwide.
About The Women's Sports Foundation®
The Women's Sports Foundation®, founded in 1974, is the leader in promoting sports, health and education for girls and women. With Billie Jean King as its founder and ongoing visionary, the Women's Sports Foundation continues to have a profound impact on female athletics, from its vigorous advocacy of Title IX legislation to providing grants and scholarships, grassroots programs for underserved girls, and groundbreaking research. An agent for change, the foundation has relationships with more than 1,000 of the world's elite female athletes and is recognized globally for its leadership, vision, strength, expertise and influence. For more information, visit www.WomensSportsFoundation.org.
About the Playtex® Feminine Care Brand
The Playtex® Feminine Care brand believes that nothing should hold women back, including their periods. That is why Playtex® Sport® and Playtex® Gentle Glide® tampons are the only tampons that feature 360 Degree Protection® designed to fit the life women want to live. Developed for women who lead busy and active lives, Playtex® tampons offer multiple levels of absorbencies to give women confidence and freedom in everything they do.
About Energizer Personal Care
A leading manufacturer of health and beauty products around the world, Energizer Personal Care is a division of Energizer Holdings Inc. (NYSE: ENR), headquartered in St. Louis, Missouri. Energizer Personal Care markets products in more than 100 countries worldwide under the Playtex®, Playtex Sport®, Playtex Gentle Glide®, Skintimate® and Schick® brands. Playtex and all other trademarks are licensed or owned by Energizer or its affiliates.
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