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The Baughman Company and Merrill Strategy Group Announce New Business Partnership


Direct Mail Firm to Become BaughmanMerrill

SAN FRANCISCO, March 6, 2017 /PRNewswire/ -- ‎Top California campaign manager and strategist Katie Merrill and nationally acclaimed direct mail specialist Duane Baughman today announced the formation of their new direct mail and campaign management firm, BaughmanMerrill.

BaughmanMerrill, which will be headquartered in San Francisco and Berkeley, is a diverse partnership offering award-winning mail, management and digital for Democrats, non-profits and progressive organizations. Baughman and Merrill each have over 25 years experience fighting and winning campaigns from presidential to statewides, congressional, mayoral and ballot initiatives.

Merrill is one of California's most successful female and LGBTQ campaign managers and statewide consultants. Merrill oversaw the statewide strategy for California's anti-human trafficking initiative, Proposition 35, that racked up more than 10 million votes, making it the most successful vote-getting statewide initiative in American history. She served as strategic adviser to candidates for Governor, U.S. Senate and Attorney General, and other successful statewide initiatives that fought Big Oil and sought to overturn Citizens United. Merrill has dedicated her career working to elect women to all levels of political office.

Baughman is one of America's winningest direct mail consultants. He created the mail that helped elect Mayor Michael R. Bloomberg in 2001 in one of the biggest upsets in American political history. He was the sole direct mail consultant for Hillary Clinton's historic 2008 presidential campaign that won 20 state primaries and caucuses. His mail helped elect the first Puerto Rican woman member of Congress (Nydia Velázquez (NY-07)), the first African-American woman mayor of Atlanta (Shirley Franklin) and the first Democratic woman governor of Kansas (Kathleen Sebelius).

In 2016, Baughman's mail helped pass statewide initiatives in California and re-elected U.S. Rep. Ami Bera (CA-07) by working alongside the House Majority PAC. Baughman is also the Producer and Director of the Peabody Award-winning feature documentary, Bhutto, retelling the life and legacy of the first Muslim woman to lead an Islamic nation, Benazir Bhutto, who was assassinated in 2007.

BaughmanMerrill brings overdue diversity, creativity and a record of winning back to the table for Democrats. BaughmanMerrill goes beyond direct mail and can manage every aspect of a political campaign by offering clients full-service campaign strategy, planning and execution.

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