Is Facebook Becoming the 'New' YouTube?
Live Video in Addition to Shared Video Content is Resulting in More Unintended Video Consumption Via Social Media Platforms, Finds Strategy Analytics
BOSTON, Nov. 30, 2017 /PRNewswire/ -- Facebook is indirectly becoming a solid source of user-generated content, often replacing time otherwise spent viewing similar videos on YouTube. A new report from the User Experience Strategies (UXS) group at Strategy Analytics "UXS Technology Planning Report: Video" investigating the needs, behaviors and expectations of consumers regarding video consumption, has found that while consumers look to Facebook to see what friends/family are up to and to gain information overall, videos are being increasingly consumed as a part of this experience.
Key report findings include:
- Social platforms are becoming the main source of consumption of ad-hoc short-form video. Sites such as Facebook and Instagram are increasingly sources to communicate new content availability; while sites such as Snapchat, IG stories and Boomerang are leading the drive towards social video creation and sharing.
- Socially shared and discovered 'viral' content not only serves as entertainment on its own but can impact an unintended direction for users and their video consumption.
- Ongoing live video streaming and posting of temporary 'stories' across Facebook and Instagram are also driving users to return.
Christopher Dodge, report author and Associate Director, UXS commented, "Content is 'finding' the user within social media: consumers no longer have to search for videos themselves. Furthermore, new 'live' video, along with countless shared video content, is shifting behaviors and resulting in more unintended video consumption."
Added Chris Schreiner, Director of Syndicated Research, UXIP, "Identifying Facebook as a solid source for video – inclusive of professional, user-generated, and 'viral'-type videos – not only makes Facebook's experience even more compelling for users, but also drives advertisement revenues for this platform."
About Strategy Analytics
Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. www.StrategyAnalytics.com.
About User Experience Strategies (UXS)
Analyzing UX innovation opportunities in wireless, smart home, and other emerging technologies, UXS forms part of the User Experience Innovation Practice (UXIP) at Strategy Analytics. Focusing on user behaviors, motivations and interests across multiple consumer verticals, UXIP helps clients meet consumer needs, develop usable solutions and deliver compelling user experiences through both syndicated and proprietary research capabilities. With our extensive expertise in large-scale survey work, in-depth interviews, focus groups and observational sessions, UXIP's research methodologies allow strategic user-centric analysis on the potential for new technologies. Providing actionable insight, go-to-market strategies and business recommendations, UXIP is a leading supplier of consumer knowledge to the technology industry. Click here for more information.
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