Bertolli® Olive Oil Launches Where Flavor Comes From Campaign with Celebrity Chef Fabio Viviani
The World's Number One Olive Oil Brand Celebrates Summer with Free Cooking App and Let's Cook! Summer Sweepstakes
HOUSTON, June 15, 2012 /PRNewswire/ -- Bertolli® Olive Oil, the number one olive oil brand worldwide, today launches the Where Flavor Comes From campaign, which strives to educate consumers on the wonders of olive oil, while celebrating the flavors of summer. The hub of the campaign is the WhereFlavorComesFrom.com microsite, loaded with insight and inspiration on cooking and grilling with olive oil.
On the microsite, consumers can download exclusive summer grilling recipes from Top Chef's Fabio Viviani, who has been the Bertolli Olive Oil Brand Ambassador since 2009. To complement the campaign, Bertolli Olive Oil is relaunching the free Let's Cook! app for iPad, iPhone, and iPod touch, which features more than five hours of exclusive cooking videos from Chef Fabio Viviani.
Rounding out the fully integrated marketing campaign, the Let's Cook! Summer Sweepstakes celebrates the tastes of summer and offers prizes to help at-home cooks discover where flavor comes from. At stake is a Grand Prize trip for four to Los Angeles for a one-on-one cooking lesson with Chef Fabio Viviani, or $5,000 for a kitchen makeover. Other prizes include Bertolli Olive Oils, the Cafe Firenze Cookbook signed by Chef Fabio Viviani, and Bialetti cookware. Sweepstakes entries will be accepted from June 15, 2012 at 12:00 a.m. EDT – September 6, 2012, at 11:59 p.m. EDT. Limit one (1) entry per person, per day, per e-mail address. No purchase necessary.
About Bertolli® Olive Oil
Sold in more than 40 countries, Bertolli Olive Oil has been providing consistent flavor and superior quality for nearly 150 years. As the number one olive oil brand worldwide, Bertolli Olive Oil's three distinct varieties—Extra Virgin, Classico and Extra Light Tasting—will enhance the flavor of your favorite foods. Bertolli's high-quality range of olive oils is part of Deoleo S.A., a leading Spanish food company and the world undisputed leader in olive oil. Deoleo S.A. operates in the USA via its wholly owned subsidiary – Med Foods Inc. Bertolli is a trademark of Unilever and is used under license. For more information, visit www.BertolliOliveOil.com.
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