DC Brands International, Inc. A Leading Provider of its Functional Beverages and Health Products Announces that HARD Nutrition is Reorganizing its Business into Four Separate Groups to Focus on Nutritional Supplements and Functional Beverages to Accelerate Revenues
DENVER, June 14, 2012 /PRNewswire/ -- DC Brands International, Inc., a publicly reporting company under the ticker symbol (OTC/HRDN), today announces that it has restructured the business organization of HARD Nutrition into four separate divisions; Beverages, Dry Products, Online, and Export, to more efficiently focus on accelerating revenues to the Company.
Stephen Horgan, the Company's CEO and President said, "We believe that this new strategic focus will enhance our growth and position our Company towards profitability, and ultimately shareholder value."
The business will be organized into four functional sales divisions:
- Beverage Division: encompassing HARD Nutrition's nine functional water systems.
- Dry Products Division: featuring the Company's nutritional supplements.
- Online Division: focusing on sales that originate through the HARD Nutrition website, and
- International: all product sales outside the United States.
Horgan, the Company's CEO and President who attended last week's BevNet Mid Year Conference said, "It is becoming increasingly clear to me that Functional Beverages is one of the most vibrant and promising sectors in the beverage spectrum, and that should be enhanced going into the future. I believe this sector is poised for significant and continued growth. Our main focus at BevNet was to assess the landscape for HARD Nutrition and to create distribution partnerships that will result in retail breakthroughs in specific markets, and with major retailers. It was a success in that regard, and we expect those to be completed very soon."
Horgan opined, "For HARD Nutrition to be successful going forward, it will require both a capital and commercialization strategy that work in concert to create the synergies required to maximize sales from our four newly formed business groups. These are the areas that I am personally focusing on, and is a new direction for HARD Nutrition and DC Brands. Obviously results will not be immediate, but progress is being made daily."
About DC Brands International:
DC Brands International, a publicly traded company under the ticker symbol (HRDN), presently specializes in the manufacturing of its functional beverages and health products. Established in 1998, DC Brands began producing a number of lines of energy drinks in 2005. DC Brands then purchased the assets of H.A.R.D. Nutrition and began its quest to produce a new health line of products. DC Brands has recently announced the release of its new H.A.R.D. Nutrition Functional Water Systems, which it expects will revolutionize the functional beverage category.
For more information on DC Brands International, Inc. and its HARD Nutrition Functional Water Systems, visit its website at www.hardnutrition.com.
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements are based on current expectations, estimates and projections of management. The Company intends for these forward-looking statements to be covered by the safe-harbor provisions for forward-looking statements. Words such as "anticipates," "expects," "intends," "plans," "believes," "seeks," "estimates," or variations of such words are intended to identify such forward-looking statements. The forward-looking statements contained in this press release include, but are not limited to, statements regarding the Company's future in the industry and the expected contribution of Mr. Horgan. All forward-looking statements in this press release are made as of the date of this press release, and the Company assumes no obligation to update these forward-looking statements whether as a result of new information, future events or otherwise, other than as required by law. The forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those set forth or implied by any forward-looking statements. These uncertainties include, but are not limited to, our failure to successfully integrate our new management and implement restructuring of the business organization as well as other risks detailed in the Company's SEC reports, including the Company's Form 10-K and other filings. Copies of these filings are available at www.sec.gov.
CONTACT: Wade Brantley
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