Rentrak Grows Its On-Demand Service With GaiamTV.com
--Cutting Edge Video-On-Demand Subscription Service Selects the VOD Currency--
PORTLAND, Ore., June 11, 2012 /PRNewswire/ -- Rentrak Corporation (NASDAQ: RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced that it has signed a contract to provide video-on-demand usage (VOD) data to the newly formed network, GaiamTV.com. The agreement provides GaiamTV.com with access to Rentrak's OnDemand Essentials service, which is the leader in video-on-demand measurement as well as the currency for ad supported, free-on-demand (FOD) networks.
GaiamTV.com is a video-on-demand subscription service that includes exclusive yoga and fitness classes plus thousands of inspirational documentaries and personal growth, health and wellness videos. Available on a wide array of portable devices, including the iPad, iPhone and iPod as well as Roku and other devices, GaiamTV.com is seen as a destination with compelling, curated content that allows consumers to access and watch thousands of hours of videos any time they want, anywhere they want.
"The VOD platform remains a high-growth area for video entertainment and as new networks are created to meet the needs for viewer interest, Rentrak provides these networks with the most detailed view of the VOD landscape as the industry's trusted VOD currency," said Cathy Hetzel, corporate president and president of Advanced Media and Information at Rentrak.
"As we launch GaiamTV.com, we recognize the critical importance of having timely and detailed usage data to understand how viewers are interacting with our programming content and how that consumption will be translated to viewer satisfaction," said Eric Lemasters, Vice President, business development at Gaiam, Inc. "Rentrak's OnDemand Essentials is the industry measurement currency for video-on-demand and subscribing to the service was a 'must' for our company."
Rentrak's OnDemand Essentials processes daily, census-level on-demand data representing over 100 million TVs from 38 cable, telco and satellite providers and 100% of the top-25 TV operators offering video-on-demand. Rentrak's extensive on-demand information is used by more than 170 network and studio clients.
About Rentrak Corporation
Rentrak (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, multi-screen television and home video, Rentrak has developed more efficient metrics to be used as database currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional U.S. and international offices. For more information on Rentrak, please visit www.rentrak.com.
GaiamTV.com is a streaming video subscription service that includes exclusive yoga and fitness classes plus thousands of inspirational documentaries and personal growth, health and wellness videos. It is available for $9.95 a month with a 10-day free trial. GaiamTV.com features renowned instructors, including Rodney Yee, Jillian Michaels, Seane Corn, The FIRM, Mari Winsor, Deepak Chopra, Jack Canfield and dozens more. Top inspirational films, such as "I AM," written and directed by Tom Shadyac, are also included. In addition, GaiamTV.com offers weekly live-streamed original programming with its new show, "Gaiam Inspirations." GaiamTV.com is available on a wide array of portable devices, including the iPad, iPhone and iPod. GaiamTV.com is a division of Gaiam, Inc.
About Gaiam, Inc.
Gaiam, Inc. is a leading producer and marketer of lifestyle media and fitness accessories. With a wide distribution network that consists of retail doors, store within stores, a digital distribution platform and 10 million direct customers, Gaiam is dedicated to providing solutions for the many facets of healthy and eco-conscious living. The company dominates the health and wellness category and releases non-theatrical programming focused on family entertainment and conscious media. In addition, Gaiam has exclusive licensing agreements with Discovery Communications and other licensing partners.
Media Contact for GaiamTV.com:
Office: (646) 462-4135
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