TitleMax to Make Ad Buys Based Solely on Rentrak's TV Ratings Currency
—Rentrak's Census-Based TV Information will be Used in More Than 40 TitleMax Markets—
PORTLAND, Ore., April 16, 2012 /PRNewswire/ -- Rentrak Corporation (NASDAQ: RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced the company has signed a StationView Essentials contract with TitleMax, Inc. a privately-owned title lending business with more than 800 stores in 12 states. TitleMax (www.TitleMax.biz) will now have access to Rentrak's census-based TV ratings currency and will use Rentrak's large, stable and accurate database of TV viewing information to make more strategic TV advertising buys.
"Rentrak has built a TV measurement service that offers more stability and granularity and allows TitleMax to better define our advertising targets using consistent methodology across all markets," said Blair R. Jesswein, Marketing Director at TitleMax, Inc.
"We are proud that another advertiser has chosen Rentrak as its sole provider of TV ratings in order to make better ad buys which demonstrates the industry's evolution in accepting a basket of currencies to do business," said Evan Goldfarb, Senior Vice President, Agency Sales.
As the census-based television ratings currency, Rentrak provides daily measurement of all TV stations in all 210 media markets nationwide and is the only fully-integrated system of detailed satellite, telco and cable TV viewing data commercially available that incorporates viewing information from over 20 million televisions.
About Rentrak Corporation
Rentrak (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, multi-screen television and home video, Rentrak has developed more efficient metrics to be used as database currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional U.S. and international offices. For more information on Rentrak, please visit www.rentrak.com.
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