Kinerase® Announces Second Annual "Change Your Skin, Change Your Life" Charity Campaign
Valeant Pharmaceuticals to Donate Proceeds to HealthyWomen
BRIDGEWATER, N.J., Feb. 22, 2012 /PRNewswire/ -- Kinerase, ©2012 Valeant Consumer Products, a division of Valeant Pharmaceuticals North America LLC, is pleased to announce its second annual "Change Your Skin, Change Your Life" campaign, for which it will partner with four charities throughout the year to make financial contributions.
Each quarter, Kinerase will partner with a different charity, to which it will donate 20 percent of the proceeds of the sales of a selected product. In recognition of American Heart Month this February, Kinerase has chosen to partner with HealthyWomen, an organization whose core mission is to educate, inform and empower women to make smart health choices. The donation will consist of 20 percent of the proceeds from sales of Kinerase C8 Peptide Intensive Treatment at ULTA during this one-month period.
"'Change Your Skin, Change Your Life' is not just about bringing the consumer closer to our brand, but also drawing attention to the HealthyWomen organization," said Jill Wittenberg, marketing manager, Valeant Pharmaceuticals. "We chose HealthyWomen because it shares our goal of keeping women healthy from the inside out. While Kinerase helps protect the outside, HealthyWomen encourages women to protect the inside by giving them the necessary tools to lead healthy lifestyles. Starting with protecting their skin, a simple purchase enables consumers to help protect the lives of women."
Kinerase and Valeant Pharmaceuticals will announce an additional three charitable partners in the "Change Your Skin, Change Your Life" campaign throughout the year.
Kinerase® is available at Kinerase.com, ULTA and Ulta.com. To purchase Kinerase by phone, call 1-800-826-9755.
KINERASE® skincare provides powerful anti-aging efficacy, delivering clinically-proven visible results in gentle skin-caring formulations. The power behind Kinerase is Kinetin (N6-furfuryladenine), a plant-based antioxidant whose anti-aging properties were discovered when scientists found that it prevented plant leaves from drying out and withering. With Kinerase, indulge the luxury of skincare science to reveal youthful, radiant skin. For more information visit http://www.kinerase.com
About Valeant Pharmaceuticals International, Inc.
©2012 Valeant Consumer Products, a division of Valeant Pharmaceuticals North America LLC, (NYSE/TSX: VRX) is a multinational specialty pharmaceutical company that develops, manufactures and markets a broad range of pharmaceutical products primarily in the areas of neurology, dermatology and branded generics. More information about Valeant Pharmaceuticals International, Inc. can be found at www.valeant.com.
HealthyWomen (HW) is the nation's leading independent health information source for women. Its core mission is to educate, inform and empower women to make smart health choices for themselves and their families. For more than 20 years, millions of women have been coming to HW for answers to their most pressing and personal health care questions. Through its wide array of online and print publications, HW provides health information that is original, objective, reviewed by medical experts and reflective of the advances in evidence-based health research.
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