Southwest Media Group Announces New Executive Director of Media Buying
Agency growth fueled creation of new position, promotion
DALLAS, June 29, 2012 /PRNewswire/ -- Southwest Media Group, the Southwest's premier media services company, announces it has promoted Melissa Wolf into the newly-created position of executive director of media buying.
Wolf, who joined SMG in 2001, previously served as national buying director. Her promotion is the result of a growth spurt at Southwest Media Group - in the past 15 months, the company has added clients Dave and Buster's, Michaels and TruFuel.
Wolf will be responsible for leading television and radio buying efforts for all Southwest Media Group clients. She will also manage and grow the buying group's capabilities through training and a disciplined approach to buying.
"With the growth the agency has experienced in the past two years, we felt it was important to add a senior level person to manage and coordinate all of our television and radio buying efforts," said Southwest Media Group Founder and CEO Bob Nichol. "Melissa's expertise in both local and national buying makes her the perfect choice to help lead us to the next level."
Wolf's recent work to create national cable television branded content integration for clients like Michaels, which in June debuted the TLC show "Craft Wars" in conjunction with host/executive producer Tori Spelling, demonstrates her ability to thrive within a fast-changing media landscape.
"Melissa has the ability to embrace the rapid changes taking place in our industry," added Chief Strategic Officer Steve Thomas. "By creating this new position, Southwest Media Group is prepared for future growth and to lead our clients with creative solutions in a transforming marketplace."
Wolf has been recognized twice by the Alliance for Women in Media (AWRT) as Regional/National Spot Broadcast Buyer of the Year.
Award-winning Southwest Media Group is a digitally centered strategic media and marketing communications solutions company and one of the region's leading media service agencies, providing strategic planning and buying across all media. In 2012, its 18th year of business, Southwest Media Group will place $185 million in media for clients like Whataburger, Dillard's, Dave and Buster's, Michaels, Texas Health Resources, Joe's Crab Shack and Visit Orlando, among others.
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