Thirvin strikes deal with Dxcel for California wine distribution in China


SAN FRANCISCO, June 7, 2012 /PRNewswire-iReach/ -- Thirvin International, the premier exporter, marketer, and producer of high quality California wine, has finalized a distribution agreement with Dxcel International Trading Company, a nationally-recognized specialty importer and distributor of premium beer and liquor in China.  They currently act as exclusive agents for the Beam Inc. portfolio and Moosehead beers, and are the number one importer and distributor of American craft beers in China.

Dxcel currently holds 80% coverage of the import-demanding market and is expanding their catalogue to include wine.  This new wine division will launch with Thirvin's proprietary wine, Stateside, in addition to Brigitte and Courtesan, brands represented in China exclusively by Thirvin. Thirvin will provide hands-on training and support to Dxcel's sales force.

"Dxcel and Thirvin share the same passion for premium brands from North America and we are very excited to enter into a long term partnership providing premium California wines to Dxcel.  We are confident that our joint efforts will yield successful results by offering unique high quality choices to the Chinese wine consumer," said Brad Tompkins, President of Thirvin International.

"We have waited some time for an appropriate partner with which to launch our wine category.  With its strong California portfolio lead by Stateside, Thirvin is an ideal partner for Dxcel to expand into China's imported wine market," said Deane Lin, Dxcel's founder and Chairman.

Thirvin International is focused on the strategic management of high quality California wine globally via demand creation and reliable delivery and distribution. Thirvin represents a range of high quality California wine at every price point to meet the desires of all consumers and all wine drinking occasions. Thirvin International is headquartered in San Francisco, CA.

Founded in 2005, Dxcel International Trading Company is a leading importer and distributor of premium and super-premium beverages across mainland China. With headquarters in Shanghai, Dxcel has national distribution coverage including Beijing, Suzhou, Guangzhou, Dongguan, Shenzhen and Zhengzhou.

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Media Contact: Kim Miller Thirvin International, 415-602-4668,

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SOURCE Thirvin International

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