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Consumer Health Technologies Gears Up for Growth with a Focus on Healthcare Payors and Administrators

 
 

Adds experienced brand executive as Chief Marketing Officer

FT. LAUDERDALE, Fla., Feb. 17, 2012 /PRNewswire-iReach/ -- Consumer Health Technologies, Inc. (CHT), the healthcare software and services company that provides consumer engagement and group administration solutions for healthcare payers and third party administrators (TPA), has added an experienced brand building executive to its team, by appointing Gary Johnson as the Chief Marketing Officer.

Mr. Johnson comes to Consumer Health Technologies with twenty-plus years of brand and business development experience in management roles with Kimberly-Clark (General Manager- Global Trade Marketing of Professional Healthcare division), MedAssets (Senior VP Marketing, Product Strategy and Planning of revenue cycle-supply cost software solutions) and CompuGroup Medical US (Senior VP Marketing, EHRs, practice management). At MedAssets Mr. Johnson was responsible for the marketing organization which created the financial performance improvement category comprised of revenue cycle and supply expense management solutions. Mr. Johnson was part of the executive team that achieved 10x revenue growth leading to a successful IPO in 2007.

CHT is expanding its innovation and marketing efforts to meet the needs of the healthcare Payors and administrators in the post healthcare reform world. CHT is focused on the Payors' need to engage consumers, groups and providers in the health care decisions and delivery process such that health outcomes can be improved and the cost of care curve bent in the right direction.

In his new role, Mr. Johnson will be responsible for building the Consumer Health Technologies brand and market share of its leading edge healthcare administration and consumer engagement platform and solutions. Mr. Johnson will focus on the needs of payers, administrators and self-insured groups/employers in creating and managing consumer-and group focused healthcare benefits and engagement programs.

CEO Pradeep Goel stated, "Consumer Health Technologies will greatly benefit from having a CMO with extensive brand building and strategic marketing experience. Gary brings a unique combination of industry experience, marketing and strategy skills to our organization. Everything we do as an organization must create value and competitive differentiator for our Payor, administrator clients in the post reform world and having Gary on our executive team will ensure we stay true to that mission." 

About Consumer Health Technologies, Inc.

Consumer Heath Technologies, Inc. (CHT) is a healthcare IT company that develops and deploys comprehensive healthcare administration and engagement solutions. These innovative solutions enable the healthcare Payors and administrators to actively engage consumers, groups and Providers in the health care delivery lifecycle, improve healthcare outcomes and help bend the cost of care curve. CHT serves over a 100 healthcare Payor and administrator clients nationwide.

To learn more please call 1-877-248-3636 or visit www.consumerhealthtech.com

Media Contact:

Gary Johnson Consumer Health Technologies, 9543150902, gary.johnson@consumerhealthtech.com

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SOURCE Consumer Health Technologies

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