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Hyundai Motor America Reports Record February Sales

 
 

- Total sales up 18 percent, retail sales up 29 percent

- Veloster sales nearly double over January

- 40 percent achieve 40 MPG highway

- All-time record 37.7 mpg CAFE level

COSTA MESA, Calif., March 1, 2012 /PRNewswire/ -- Hyundai Motor America today announced all-time record February sales of 51,151 units, up 18 percent versus 2011.

(Logo: http://photos.prnewswire.com/prnh/20091001/HYUNDAILOGO)

"February business was surprisingly strong for Hyundai," said Dave Zuchowski, Hyundai Motor America's executive vice president, national sales.  "Although we continue to deal with tight vehicle supply across the country, our core vehicles -- Sonata, Elantra and Accent -- all saw healthy double digit sales increases for the month.  Additionally, combined sales of our premium Genesis/Equus models were up five percent over last year, setting all-time records in premium segment retail market share."

Overall retail sales through dealerships rose 29 percent from last February.  Sonata, Elantra and Accent total sales increases were 11 percent, 12 percent and 29 percent, respectively.  Fleet mix remains low at eight percent as the focus remains on retail customers.

"Our marketing investments in the Super Bowl and Academy Awards have once again delivered strong consumer demand across our lineup," said John Krafcik, Hyundai Motor America's president and CEO. "Even in the face of strong new competitors, Sonata and Elantra led the mid-size and compact segments in shopping interest at mid-month, according to data from Compete."

CARLINE

FEB/2012

FEB/2011

CY/2012

CY/2011

ACCENT      

5,806

4,504

10,147

8,748

SONATA

17,425

15,723

31,914

28,984

ELANTRA   

13,820

12,289

24,720

21,948

SANTA FE

3,864

4,276

8,682

8,691

AZERA

13

167

31

323

TUCSON

3,736

3,342

6,852

6,205

VERACRUZ

451

558

1,187

1,137

VELOSTER

3,240

0

4,933

0

GENESIS

2,512

2,441

4,803

4,224

EQUUS

284

233

576

487

TOTAL

51,151

43,533

93,845

80,747

SALES-WEIGHTED FUEL ECONOMY

 

February

CAFE
(mpg)

 

2012
CYTD

CAFE

FebruaryWindow
Label Combined MPG

2012 CYTD
Window Label
Combined MPG

Car

38.5

38.1

28.9

28.7

Truck

29.1

28.9

22.2

22.1

Hyundai Brand

37.7

37.2

28.3

28.1

 

February

2012 CYTD

40-MPG Sales

20,302

35,900

Mix of Total Sales

40%

38%

Hyundai achieved a corporate average fuel economy level of 37.7 MPG (28.3 MPG label value) in February, one full MPG higher than January, while selling 20,302 vehicles (40 percent of total sales) with 40 MPG window label highway fuel economy ratings.  That's up from 35.2 MPG in February 2011, a seven percent increase.  "With fuel prices over $4/gallon in much of the country, consumers continue to find a lot to like across Hyundai's industry-leading fuel-efficient lineup," said Krafcik.  "Our plants are hard at work doing all they can to meet the extraordinary demand we're seeing, especially for Accent, Veloster, Elantra, and Sonata."

HYUNDAI MOTOR AMERICA
Hyundai Motor America, headquartered in Costa Mesa, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 800 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle warranty, Hyundai's 10-year/100,000-mile powertrain warranty, and five years of complimentary Roadside Assistance. 

For more details on Hyundai Assurance, please visit www.HyundaiAssurance.com

Journalists are invited to visit our news media website:  www.hyundainews.com

SOURCE Hyundai Motor America

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