Net Enforcers Inks Brand Protection Deal with Timbuk2
CHANTILLY, Va., May 24, 2012 /PRNewswire/ -- Net Enforcers, a leading provider of channel intelligence and brand protection services, has signed a brand protection agreement with Timbuk2, the San Francisco-based retailer, to monitor distribution of Timbuk2 custom messenger bags by online dealers.
"Timbuk2 is a quality brand," says Steve Izurieta, General Manager, Net Enforcers. "And we're excited to help them monitor unauthorized sales of Timbuk2 products by their online retail base. In addition to monitoring shopping portals, general websites and specific dealer sites, Net Enforcers will provide what we call Channel Snapshot, or highly accurate, point-in-time distribution data on how, when and where Timbuk2 products are sold online."
Founded in 1989, Timbuk2 is a San Francisco-based company that pioneered the messenger bag. The retailer developed their first custom built-to-order bags and accessories program in 1994 and today their three-panel, tri-color design has become an icon in many cities across the U.S. Timbuk2 continues to build bags and accessories with a simple philosophy -- create good-looking, durable bags consumers can truly make their own.
"We built our brand on making killer products that are built to last," says Mike Wallenfels, CEO at Timbuk2. "As a result, we have become an iconic brand that is sold across a very diverse range of retailers and on-line partners. Keeping up to date with how and where those products are sold is a massive undertaking. That's why we selected Net Enforcers. They have the track record and the expertise to help us ensure that only authorized Timbuk2 dealers are marketing our products online."
"Long story short," says Net Enforcers' Izurieta, "online shopping is a mainstream activity. For brand owners, it generates an enormous amount of distribution data. And Net Enforcers is well positioned to help these brand owners monitor and analyze the data, so they can take action to protect their brands and their bottom lines."
About Net Enforcers
Net Enforcers helps major manufacturers discover how, when and where their products are marketed online. Since 2003, we have provided a full suite of customized and bundled channel intelligence and brand protection services to manufacturers in the consumer electronics, pharmaceutical, consumer/commercial appliances, automotive, sporting goods industry and more. Our consultative approach sets us apart from other channel intelligence providers by providing expert data analysis at no additional charge. To learn more about how Net Enforcers can help you protect your brand and your bottom line, visit www.netenforcers.com.
Net Enforcers is a subsidiary of Intersections Inc. (NASDAQ: INTX), a leading provider of consumer and corporate identity risk management services. Intersections provides various levels of service to more than 9.1 million consumers. Those services are offered through North America's leading financial institutions, directly to consumers under Intersections' award-winning Identity Guard® brand (http://www.identityguard.com), and through the company's exclusive partnership with ITAC, the Identity Theft Assistance Center. Since 1996, Intersections has protected the identities of more than 34 million consumers.
Timbuk2 is a San Francisco-based company that pioneered the messenger bag. Born and bred in 1989 in a San Francisco garage by a bike messenger named Rob Honeycutt with an old sewing machine, Timbuk2 has been building bags and accessories for urban adventurers with a simple philosophy -- create good-looking, durable bags you can truly make your own. They're sold at specialty retailers and online at www.Timbuk2.com.
SOURCE Net EnforcersBack to top