Lawyers - Don't Let Business Development Bog You Down, News Organizations Are Looking For Legal Content for Their Websites
News stories have higher credibility than ads, cost substantially less to achieve and are a proven way to reach and retain new clients.
BALTIMORE, Aug. 14, 2012 /PRNewswire/ -- KCM Legal Marketing and Media is a full-service public relations firm for lawyers and law firms. We book more legal guests locally and nationally than any other public relations firm in the industry. We work with established law firms and up-and-comers to help them develop new business.
We are a group of former reporters who've spent years developing relationships with local and national reporters. We know how to package and pitch stories so they get placed. We know how reporters think, what they want, and where they get their information. We know how to present your story so it gets told. We do it every day.
The sound bite goes much farther than it ever has as news organizations look for content to promote their websites. Stories get told over and over and over again and it's a proven way to attract and keep clients.
"Whether it's a legal feature story, expert commentary, case news or industry perspective, the media comes to us for story ideas," says firm owner Karen McGagh who uses her relationships with media across the country to get lawyers the positive press and visibility. "Our clients appear in the news the first week they hire us."
Today's clients use the internet to find and research their lawyers and the importance of search engine status can't be overstated. One sound bite or print story will be featured across the airwaves, blogs, print and TV websites for years to come and that linked content improves a firm's search engine status. Clients know when an ad is an ad.
"News organizations are looking for content for their news programs and websites," Ms. McGagh said. "They also need legal commentators who can explain complex cases and legal jargon to audiences in simple and clear terms that people can understand and relate to. It's a proven way to get and keep new clients."
About KCM Legal Marketing & Media
KCM's approach to public relations, marketing and legal communication is extremely effective. Using our proprietary approach to legal branding, marketing and communications we develop programs that address our clients specific challenges in innovative ways. We push ourselves to go beyond the obvious solution and deliver extraordinary ideas, programs and value. We have counseled established law firms and up-and-comers. To reach us, please call 443.632.4217 or visit us on the web at www.kcmlegalmarketing.com
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