33 Percent of Ohio Early/Absentee Voters Self-Identify as Democrats
New Infographic from Scarborough Reveals Insights into the Ohio Early/Absentee Voters
NEW YORK, July 19, 2012 /PRNewswire-USNewswire/ -- On Tuesday, July 17, President Obama's campaign filed a lawsuit against Ohio's top election officials over the swing state's law that restricts early voting in the three days leading up to the election. A new infographic from consumer research firm Scarborough reveals insights into the Ohio Early/Absentee Voters, defined by Scarborough as registered voters who are early voters, absentee voters or permanent absentee voters. These insights are from the Scarborough/TargetSmart Joint Political Data Offering and highlight the constituents potentially impacted by the Obama campaign lawsuit.
Scarborough's Ohio Early/Absentee Voters infographic reveals that 22 percent of Ohio registered voters are Early/Absentee Voters. Of these constituents, 86 percent have been registered to vote for more than five years. Per their lawsuit, Obama's campaign argues that Ohio's law unfairly ends in-person early voting on the Friday evening before the Tuesday election while allowing military and overseas voters to cast ballots in person until Monday. Ohio Early/Absentee Voters have the potential to be crucial to Obama's reelection efforts in the swing state as 33 percent of Ohio Early/Absentee voters self-identify as Democrats, compared to 26 percent who self-identify as Republicans.
In terms of political organization involvement, Ohio Early/Absentee Voters are 18 percent more likely than all Ohio registered voters to have contributed to a political organization in the past 12 months and 29 percent more likely to have contributed to a social care/welfare organization in the same time frame. Demographically, they are 70 percent more likely than all Ohio registered voters to be African-American and 54 percent more likely to be retired. Ohio Early/Absentee Voters are 13 percent more likely than all Ohio registered voters to hold a college degree or higher.
More information on Ohio Early/Absentee Voters can be found in the infographic issued by Scarborough, available for download at www.Scarborough.com/FreeStudies.php
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To obtain additional reports regarding American behavior by political affiliation, please contact Brad Sherer at email@example.com.
This data used in this analysis is from Scarborough USA+/TargetSmart Release 2 2011. Scarborough measures 210,000 adults aged 18+ annually across a wide variety of media, lifestyle, shopping and demographic categories.
About Scarborough Research
Scarborough (firstname.lastname@example.org) measures American life. Our consumer insights reflect shopping patterns, media usage across platforms and lifestyle trends for adults. Media professionals and marketers use Scarborough insights to make smarter marketing/business decisions on things like ad placement, multicultural targeting, and sponsorship opportunities. The company's core syndicated consumer insight studies in 77 Top-Tier Markets, its Multi-Market Study and its national USA+ Study are Media Rating Council (MRC) accredited. Other products and services include Scarborough Mid-Tier Local Market Studies, Hispanic Studies and Custom Research Solutions. Scarborough measures 2,000 consumer categories and serves a broad client base that includes marketers, advertising agencies, print and electronic media (broadcast and cable television, radio stations), sports teams and leagues and out-of-home media companies. Surveying more than 210,000 adults annually, Scarborough is a joint venture between Arbitron Inc. and The Nielsen Company.
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