Enterasys Expands into New Markets with R66T Strategic Partnership to Offer Fully Customizable Syndicated Content over Best in Class Wi-Fi Solutions
Industry-leading Wi-Fi systems enable hospitality, sporting venues and other markets to benefit from R66T ability to deliver best-in-class user experience
ANDOVER, Mass., June 26, 2012 /PRNewswire/ -- Enterasys Networks, a Siemens Enterprise Communications Company, announced today a strategic partnership with R66T, LLC, creators of the innovative DriveOS, the most advanced Wi-Fi Content Management Systems available on the market today. This partnership adds to Enterasys' position as the fastest growing Wi-Fi network solutions vendor. The R66T solution is ideal for B2C deployments in hospitality markets, sporting venues and ad hoc large events. R66T has a proven ability to deploy mission-critical Wi-Fi solutions rapidly and was utilized in Indianapolis the week of the Professional Football Championship in early February. With over 12 million consumers spending nearly one-billion minutes on the R66T networks each month, customers across hospitality, retail and other markets are able to take advantage of the customizable syndicated content solution to better market themselves with targeted ads over a robust Enterasys Wi-Fi network.
"We are very proud of our partnership with Enterasys," stated R66T CEO Mick Hall. "Our intent is to deliver Wi-Fi without compromise in dynamic environments where user experience is key, especially in high density usage scenarios. The solutions from Enterasys provide R66T with a highly scalable and cost-effective networking architecture for video and voice applications, and the depth of global resources supports R66T's rapid growth."
R66T (pronounced "root 66") is one of the nation's leading publishers of targeted content, information and advertising to private Wi-Fi and High-Speed Internet Access (HSIA) networks. R66T's innovations generate new revenue, utilizing Wi-Fi as an on-site marketing tool – rather than just a utility. One of R66T's newest products, Drive Retail, attracts new customers by pulling them into designated Wi-Fi zones, while capturing valuable consumer data, and increasing consumption among customers on-location ready to buy. R66T also has relationships with thousands of brands, sponsors, and advertisers, who are willing to pay a premium to promote their products on targeted R66T Wi-Fi networks.
The Enterasys solution allows R66T to provision a high-density Wi-Fi network optimized to support Bring Your Own Device (BYOD), all managed from a single pane of glass. "R66T has a truly unique business model to meet the needs of today's social and digital lifestyle by combining fast Internet access with hyper-local relevant information and advertising," said Ram Appalaraju, Vice President of Marketing for Enterasys. "Enterasys is excited to be involved in this new platform for delivering best-in-class Wi-Fi access, and we are confident our solutions will deliver a superior user experience over Wi-Fi needed to help our joint customers drive revenue and new customer acquisition."
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About Enterasys Networks and Siemens Enterprise Communications
Siemens Enterprise Communications is a premier provider of end-to-end enterprise communications, including voice, network infrastructure and security solutions that use open, standards-based unified communications and business applications for a seamless collaboration experience. This award-winning "Open Communications" approach enables organizations to improve productivity and reduce costs through easy-to-deploy solutions that work within existing IT environments, delivering operational efficiencies. It is the foundation for the company's OpenPath® commitment that enables customers to mitigate risk and cost-effectively adopt unified communications. Jointly owned by The Gores Group and Siemens AG, Siemens Enterprise Communications includes Cycos and Enterasys Networks. For more information about Siemens Enterprise Communications or Enterasys please visit www.siemens-enterprise.com or www.enterasys.com.
To read more about R66T, please visit R66T.com.
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