MDC Partners and Top Brazilian Agency Peralta Announce New Partnership in Brazil


NEW YORK, March 15, 2012 /PRNewswire/ -- MDC Partners announced today that it is expanding its operations in Brazil by partnering with fast-growing local creative agency, Peralta. The partnership will initially focus on servicing major global clients of MDC Partners agency CP+B, and will serve as a platform for further collaboration in the future.

Peralta, a full-service advertising agency founded by Alexandre Peralta, will work through a joint-venture agreement with MDC Partners, which currently operates in United States, Canada, Europe, and the Caribbean. 

"I love Peralta's agency and their work." said Chuck Porter, chairman of CP+B and chief strategist of MDC Partners.  "Obviously Brazil is one of the most exciting, dynamic places on earth and there's an abundance of great talent.  We've wanted to be a part of this amazing market for a long time, and now we have the perfect partner.  I'm personally enthusiastic about the opportunity to work with Peralta."

Founded in Sao Paulo in 2007, Peralta is an 85-person firm that has been growing an average of 30% a year.  The agency works with high-profile brands including Pirelli, Bacardi, and Natura, the largest cosmetic and personal care company in Latin America, and does business in Brazil as well as Argentina, Colombia, Chile and Mexico.

"It's really fantastic to partner with Chuck Porter, for whom I've always had enormous respect and admiration," says Alexandre Peralta, Founder of Peralta.  "And I'm certain that MDC Partners will actively participate in the rapid growth our company has experienced over the last 5 years." 

"MDC Partners is committed to helping our global clients drive and grow their business wherever their consumers are," said Miles Nadal, Chairman and CEO of MDC Partners.  "Latin America is a key market for our clients and we see great opportunity to drive success and innovation in partnership with Peralta and his team. As we have said, we are pursuing a deliberate approach to international growth by expanding with client demand, and we believe that the fast-growing Brazilian market is a prime example of where we will reap the rewards of that approach."  

Before founding Peralta, Alexandre served as Partner/Creative Director at agency Africa and worked at renowned Brazilian creative shops such as AlmapBBDO.

About MDC Partners Inc.

MDC is a Business Transformation Organization that utilizes technology, marketing communications, data analytics, insights and strategic consulting solutions to drive meaningful returns on Marketing and Communications Investments for multinational clients in the United States, Canada, Europe, and the Caribbean. 

MDC's durable competitive advantage is to Empower the Most Talented Entrepreneurial Thought Leaders to Drive Business Success to new levels of Achievement, for both our Clients and our Shareholders, reinforcing MDC's reputation as "The Place Where Great Talent Lives."

MDC Partners' Class A shares are publicly traded on NASDAQ under the symbol "MDCA" and on the Toronto Stock Exchange under the symbol "MDZ.A".

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Alexandra Delanghe


VP, Corporate Communications



SOURCE MDC Partners Inc.

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