Bolthouse Farms Bolsters Beverage Line With Four New Options
Bolthouse Creates Orange + Carrot Juice, Protein Plus Blended Coffee, Two Breakfast Smoothies, and New Sizes of Two Favorites
BAKERSFIELD, Calif., June 20, 2012 /PRNewswire/ -- Bolthouse Farms, the country's leading brand of super premium juices and smoothies*, announced today several new additions to the beverage line-up. Bolthouse Farms is recognized as one of the fastest growing brands in the health and wellness space and continues to launch innovative products and packages in its mission to help people live healthier, more vibrant lives.
Building off of the success of the Bolthouse Farms Carrot Juice, one of the brand's top sellers, the company has created an Orange + Carrot blend. The beverage offers 300% more Vitamin A than traditional orange juice alone and is the ideal breakfast blend.
Bolthouse Farms has also introduced Protein Plus™ Blended Coffee which offers a spin on the traditional coffee drink by providing consumers with a boost of protein and key B-Vitamins. This new beverage provides 30-grams of protein per 15.2 oz. serving along with 100% DV of 5 B-Vitamins. The company is now offering two new breakfast replacement drinks, Strawberry Parfait Breakfast Smoothie and Peach Parfait Breakfast Smoothie, containing 10-grams of protein per single-serving bottle along with 2.5 grams of fiber and 15 percent of required daily value of calcium.
"Consumers should not be forced to choose between their health and their taste," said Bryan Reese, chief innovation officer, Bolthouse Farms. "The success of our beverage line flows from our ability to create drinks that you would desire even if they were not so good for you."
Bolthouse Farms has also introduced new sizes for two of its customer favorites: Amazing Mango® fruit smoothie and 100% Pomegranate Juice. Now, available in a 52 oz. serving, Amazing Mango is a powerhouse combination of antioxidants and nutrients; each serving offers 320% of a recommended daily serving of Vitamin E, 240% of Vitamin A and 260% of Vitamin D. Bolthouse Farms' 100% Pomegranate, which is now available in a 15.2 oz. single serving, a good source of potassium and contains high levels of polyphenols.
The new Bolthouse Farms beverages are available nationwide in retailers such as Whole Foods, Supervalu, and Target. They are offered in a single- (15.2 oz.) or family-sized (32 oz.) servings for a suggested retail price of $2.99 – $5.19. The 52 oz. Amazing Mango is priced at $6.29.
About Bolthouse Farms
Bolthouse Farms is a fourth-generation farm located in California's fertile San Joaquin Valley, known for high-quality consumer brands and innovative products. Bolthouse Farms is a market share leader in growing and distributing carrots. In addition, Bolthouse Farms produces and sells super-premium juices, smoothies, protein shakes and cafe beverages under the Bolthouse Farms brand name. In recent years, Bolthouse Farms diversified its offerings by launching a line of premium refrigerated yogurt dressings and extra virgin olive oil vinaigrettes. The Bolthouse Farms mission is to Inspire the Fresh Revolution™ and change the way people consume healthy foods and beverages – to learn more about the company's mission and see the entire line of current products, visit www.bolthouse.com.
* Based on IRI 52-wk data ending 5/31/12
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