Nespresso® Opens First Boutique-in-Shop Location With Retail Partner Macy's
Nespresso Unveils Newest Boutique-In-Shop at Retail Giant's Miami Location
NEW YORK, June 11, 2012 /PRNewswire/ -- Nespresso, the worldwide pioneer and reference for highest-quality, perfectly portioned coffee, celebrates the opening of its first Boutique-in-Shop at the Macy's Dadeland Mall in Miami, FL – offering coffee lovers the opportunity to discover the ultimate coffee experience at one of the most famous stores in the world.
Nespresso pioneered the premium portioned coffee concept over 25 years ago when it introduced its first single-serve Espresso machine to European consumers. With state-of-the-art technology designed to create the perfect cup of coffee at a single touch of a button, and premium portioned Grand Cru coffees sourced from the top 1-2% of coffee beans across the globe, Nespresso quickly became the global reference within the sector for coffee quality, innovation and design. The launch of its first U.S. television advertising campaign signals the growth and popularity that Nespresso has experienced among American consumers since entering the U.S. market over ten years ago, with an increased demand for high-quality portioned coffee at home.
"We're thrilled to enter this exciting partnership with Macy's to bring our highest-quality Grand Cru coffees and one-of-a-kind machines closer to our Miami consumers with Macy's first-ever Nespresso Boutique-in-Shop," said Frederic Levy, President of Nespresso North America. "Nespresso's Boutique-in-Shop concept is just one of the many ways consumers can experience and purchase Nespresso products. We look forward to expanding existing partner relationships and adding additional store locations this year to continue to offer unparalleled customer service and added convenience to our customers."
The Nespresso Boutique-in-Shop at Macy's Dadeland Mall will offer customers the opportunity to experience and purchase Nespresso's extensive selection of sleek and stylish Espresso machines and Premium Portioned Grand Cru coffees. Nespresso coffee specialists will be on staff to offer demonstrations of the single-serve easy-to-use Nespresso machines as well as guide customers through each unique profile of the 16 Grands Crus. The Nespresso Boutique-in-Shop is located on the main level of the Home Store, and will be open during normal store hours, Monday through Saturday 10:00AM to 9:30PM and Sunday 12:00PM to 7:00PM.
Macy's Dadeland Mall is the third Nespresso location to open in the Miami area since 2010. Nespresso's flagship Boutique location at 1111 Lincoln Road offers consumers a one-of-a-kind coffee experience, complete with a coffee Bar, the selection of 16 Grand Cru coffees and a wide menu of light bites for breakfast, lunch or early dinner. In addition to the flagship Boutique, Miami residents can also visit the Nespresso Boutique-in-Shop at the Sur La Table in the Aventura Mall. Both the Boutique-in-Shop and the flagship Boutique Bar have machines, capsules and coffee accessories available for purchase.
This announcement comes on the heels of Nespresso's first-ever U.S. television advertising campaign, which features the simplicity behind the brand's revolutionary concept – creating the perfect cup of coffee with a single touch of a button in the comfort of your own home.
Nespresso machines, capsules and accessories can be purchased in the U.S. at any of its four flagship Boutiques in New York, Boston and Miami; online at www.nespresso.com; or by calling the Nespresso Club at 1-800-562-1465. In addition, machines and coffee are sold at Nespresso Boutique-in-Shop locations at select Bloomingdale's and Sur La Table stores. Machines are available through Macy's, Williams-Sonoma, Crate and Barrel and select fine retailers.
About Nestle Nespresso SA
Nestle Nespresso SA is the pioneer and reference for highest-quality portioned premium coffee. Headquartered in Lausanne, Switzerland, Nespresso operates in more than 50 countries and has more than 7,000 employees. In 2011, it operated a global retail network of 270 exclusive Boutiques. For more information, please visit www.nespresso.com.
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