Demand Surging At Alacraft As Scrapbooking Craze Takes Australia By Storm
It turns out that Americans aren't the only ones who are crazy about scrapbooking. Alacraft reports the scrapbooking craze has hit Australia and it seems no one is immune.
PERTH, Australia, Aug. 6, 2012 /PRNewswire/ -- Scrapbooking meet ups and gatherings are happening all over the country each and every day as people gather to socialize and learn the art of scrapbooking. James Hatton, co-owner of Alacraft craft store in Australia has seen his business explode recently as Australian's everywhere have caught the scrapbooking bug.
Hatton says, "I've owned and operated Alacraft for over 10 years and our scrapbooking inventory has been flying off the shelves faster than it ever has before. We've just expanded our business to include an online store filled with scrapbooking supplies and stickers at very low prices in addition to our brick and mortar store. We are constantly placing orders with our suppliers to restock our scrapbooking inventory. It's such a fun and creative way to capture memories rather than just sticking photos in an album. I'm simply amazed at the creativity and originality of the scrapbooks that our customers come up with."
Scrapbooking meet ups are popping up all over the country and it's not just women that are getting in on the act. It may never be as popular as sport, but even men are starting to create scrapbooks. For retailers such as Hatton, it means an opportunity to increase revenue as well as having the satisfaction that his wares are spreading joy to people. Hatton goes on to say, "Scrapbooking is a great way for people to be creative and capture memories of important people and events in their lives. When you add the social element of scrapbooking meet ups it becomes that much more fun. I'm not surprised the hobby is taking off here. It's very fulfilling knowing myself and the Alacraft team plays a role in helping people live happier lives."
Hatton anticipates the scrapbooking craze will grow even more in the coming months and years as enthusiasts are able to connect even faster through social media sites like Facebook to talk about scrapbooking ideas and form groups. As the scrapbooking phenomenon continues to sweep through the country Hatton and his team are excited to be able to fulfill orders locally and nationally.
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