Consumer Trends in the Soft Drinks Market in the UK
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Consumer Trends in the Soft Drinks Market in the UKSynopsis
• This report provides the results for the Soft Drinks market in the UK, from Canadean's unique, highly detailed and proprietary online survey of consumers' Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.
• Its coverage includes, but is not limited to, consumption behaviours, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.
Summary
• Marketers in the Soft Drinks market in UK face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.
• This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Soft Drinks market in UK they account for and which consumer trends drive their behaviour.
Scope
• Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial.
• The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups – providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.
Reasons To Buy
• The data provided allows marketers to track consumer behaviour through to its actual value impact on a product market. Unique in the market, this provides readers with a highly detailed data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviours.
• Consumer survey data for the following specific categories: Bottled Water, Sparkling Soft Drinks, Concentrates, Functional Drinks, Smoothies, Juices, and Ready To Drink Tea & Coffee.
• Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.
• Brand and private label penetration among consumers in 2011 as tracked by the survey.
• Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011
Table of Contents1 Introduction1.1 What is this Report About?1.2 Definitions1.2.1 Consumer Trends1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)1.2.3 End Consumers1.2.4 Volume Units and Aggregations1.2.5 Exchange Rates1.2.6 Population Profiles (for interpretation of tables and charts)1.3 Methodology1.3.1 Introduction1.3.2 Large scale, international, program of online consumer surveys1.3.3 Nationally Representative results (age, gender)1.3.4 Parents answered on their children's behalf1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories1.3.6 Integrated with industry calling and secondary research2 Consumer Segmentation, Group Value and Trend Influence2.1 Cohort Groups and Soft Drinks Market Value2.1.1 Age Groups2.1.2 Gender Groups2.1.3 Location Groups2.1.4 Education Achieved Groups2.1.5 Wealth Groups2.1.6 Busy Lives Groups2.2 Cohort Groups and Market Value by Category2.2.1 Bottled Water2.2.2 Concentrates2.2.3 Functional Drinks2.2.4 Juices2.2.5 Ready to Drink Tea & Coffee2.2.6 Smoothies2.2.7 Sparkling Soft Drinks2.3 Behavioral Trends and Market Value2.3.1 Bottled Water2.3.2 Concentrates2.3.3 Functional Drinks2.3.4 Juices2.3.5 Ready to Drink Tea & Coffee2.3.6 Smoothies2.3.7 Sparkling Soft Drinks3 Consumption Analysis3.1 Consumption Frequencies by Age and Gender3.1.1 Bottled Water3.1.2 Concentrates3.1.3 Functional Drinks3.1.4 Juices3.1.5 Ready to Drink Tea & Coffee3.1.6 Smoothies3.1.7 Sparkling Soft Drinks3.2 Consumer Profiles by Product Category3.2.1 Bottled Water3.2.2 Concentrates3.2.3 Functional Drinks3.2.4 Juices3.2.5 Ready to Drink Tea & Coffee3.2.6 Smoothies3.2.7 Sparkling Soft Drinks4 Brand vs. Private Label Uptake4.1 Brand vs. Private Label Consumer Penetration4.1.1 By Category4.2 Soft Drinks Brand Choice and Private Label Consumer Penetration4.2.1 Bottled Water4.2.2 Concentrates4.2.3 Functional Drinks4.2.4 Juices4.2.5 Ready to Drink Tea & Coffee4.2.6 Smoothies4.2.7 Sparkling Soft Drinks5 The Share of Consumers Influenced by Trends5.1 Trend Drivers of Consumers' Product Choices5.1.1 Overall Soft Drinks5.1.2 Bottled Water5.1.3 Concentrates5.1.4 Functional Drinks5.1.5 Juices5.1.6 Ready to Drink Tea & Coffee5.1.7 Smoothies5.1.8 Sparkling Soft Drinks6 Consumption Impact: Market Valuation6.1 Soft Drinks Value Impact of Consumer Consumption Behavior6.1.1 Market Value by Category6.1.2 Market Volume by Category6.2 Soft Drinks Value Analysis by Category6.2.1 Share by Category6.2.2 Expenditure per Capita by Category6.2.3 Expenditure per Household by Category6.3 Soft Drinks Volume Impact of Consumer Behavior Trends6.3.1 Share by Category6.3.2 Consumption per Capita by Category6.3.3 Consumption per Household by Category7 Retailer Choice, Switching and Category Share7.1 Survey-tracked Retailer Shares by Volume7.1.1 United Kingdom Soft Drinks Survey-tracked Retailer Shares by Volume7.2 Survey-tracked Retailer Shares by Volume by Category7.2.1 United Kingdom Bottled Water Survey-tracked Retailer Shares by Volume7.2.2 United Kingdom Concentrates Survey-tracked Retailer Shares by Volume7.2.3 United Kingdom Functional Drinks Survey-tracked Retailer Shares by Volume7.2.4 United Kingdom Juices Survey-tracked Retailer Shares by Volume7.2.5 United Kingdom Ready to Drink Tea & Coffee Survey-tracked Retailer Shares by Volume7.2.6 United Kingdom Smoothies Survey-tracked Retailer Shares by Volume7.2.7 United Kingdom Sparkling Soft Drinks Survey-tracked Retailer Shares by Volume7.3 Levels of Retailer Switching in the Last Six Months7.3.1 Matrix of Switching Behavior in Last Six Months of 20117.3.2 Aldi Switching Analysis7.3.3 Asda Switching Analysis7.3.4 Co-Op/Somerfield Switching Analysis7.3.5 Iceland Switching Analysis7.3.6 Lidl Switching Analysis7.3.7 Morrisons Switching Analysis7.3.8 Sainsbury's Switching Analysis7.3.9 Tesco Switching Analysis7.3.10 Waitrose Switching Analysis7.3.11 Other Switching Analysis7.4 Profiles of End-Consumers of Soft Drinks, by Retailer Used7.4.1 Aldi7.4.2 Asda7.4.3 Co-Op/Somerfield7.4.4 Iceland7.4.5 Lidl7.4.6 M&S7.4.7 Morrisons7.4.8 Sainsbury's7.4.9 Tesco7.4.10 Waitrose7.4.11 Other8 Appendix8.1 About Canadean8.2 DisclaimerList of TablesTable 1: Volume Units for the Soft Drinks MarketTable 2: Foreign Exchange Rate – GBP Vs. US$, 2011Table 3: United Kingdom Survey Respondent Profile (weighted), 2011Table 4: United Kingdom Soft Drinks Value Share (%), by Age Groups, 2011Table 5: United Kingdom Soft Drinks Value Share (%), by Gender, 2011Table 6: United Kingdom Soft Drinks Value Share (%), by Urban and Rural Dwellers, 2011Table 7: United Kingdom Soft Drinks Value Share (%) by Education Level Achieved Groups, 2011Table 8: United Kingdom Soft Drinks Value Share (%) by Wealth Groups, 2011Table 9: United Kingdom Soft Drinks Value Share (%) by Busy Lives Groups, 2011Table 10: United Kingdom Bottled Water Consumer Group Share (% market value), 2011Table 11: United Kingdom Concentrates Consumer Group Share (% market value), 2011Table 12: United Kingdom Functional Drinks Consumer Group Share (% market value), 2011Table 13: United Kingdom Juices Consumer Group Share (% market value), 2011Table 14: United Kingdom Ready to Drink Tea & Coffee Consumer Group Share (% market value), 2011Table 15: United Kingdom Smoothies Consumer Group Share (% market value), 2011Table 16: United Kingdom Sparkling Soft Drinks Consumer Group Share (% market value), 2011Table 17: United Kingdom Total Bottled Water Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2011Table 18: United Kingdom Total Concentrates Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2011Table 19: United Kingdom Total Functional Drinks Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2011Table 20: United Kingdom Total Juices Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2011Table 21: United Kingdom Total Ready to Drink Tea & Coffee Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2011Table 22: United Kingdom Total Smoothies Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2011Table 23: United Kingdom Total Sparkling Soft Drinks Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2011Table 24: United Kingdom Bottled Water Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011Table 25: United Kingdom Bottled Water Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Table 26: United Kingdom Concentrates Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011Table 27: United Kingdom Concentrates Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Table 28: United Kingdom Functional Drinks Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011Table 29: United Kingdom Functional Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Table 30: United Kingdom Juices Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011Table 31: United Kingdom Juices Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Table 32: United Kingdom Ready to Drink Tea & Coffee Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011Table 33: United Kingdom Ready to Drink Tea & Coffee Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Table 34: United Kingdom Smoothies Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011Table 35: United Kingdom Smoothies Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Table 36: United Kingdom Sparkling Soft Drinks Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011Table 37: United Kingdom Sparkling Soft Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Table 38: United Kingdom Bottled Water Consumer Profiles (% consumers by sub-group), 2011Table 39: United Kingdom Concentrates Consumer Profiles (% consumers by sub-group), 2011Table 40: United Kingdom Functional Drinks Consumer Profiles (% consumers by sub-group), 2011Table 41: United Kingdom Juices Consumer Profiles (% consumers by sub-group), 2011Table 42: United Kingdom Ready to Drink Tea & Coffee Consumer Profiles (% consumers by sub-group), 2011Table 43: United Kingdom Smoothies Consumer Profiles (% consumers by sub-group), 2011Table 44: United Kingdom Sparkling Soft Drinks Consumer Profiles (% consumers by sub-group), 2011Table 45: United Kingdom Soft Drinks Private Label Consumer Penetration (% Consumers Using), by Category, 2011Table 46: United Kingdom Bottled Water Consumer Penetration by Brands and Private Label (% Consumers Using), 2011Table 47: United Kingdom Concentrates Consumer Penetration by Brands and Private Label (% Consumers Using), 2011Table 48: United Kingdom Functional Drinks Consumer Penetration by Brands and Private Label (% Consumers Using), 2011Table 49: United Kingdom Juices Consumer Penetration by Brands and Private Label (% Consumers Using), 2011Table 50: United Kingdom Ready to Drink Tea & Coffee Consumer Penetration by Brands and Private Label (% Consumers Using), 2011Table 51: United Kingdom Smoothies Consumer Penetration by Brands and Private Label (% Consumers Using), 2011Table 52: United Kingdom Sparkling Soft Drinks Consumer Penetration by Brands and Private Label (% Consumers Using), 2011Table 53: United Kingdom, Overall Soft Drinks: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011Table 54: United Kingdom, Bottled Water: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011Table 55: United Kingdom, Concentrates: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011Table 56: United Kingdom, Functional Drinks: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011Table 57: United Kingdom, Juices: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011Table 58: United Kingdom, Ready to Drink Tea & Coffee: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011Table 59: United Kingdom, Smoothies: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011Table 60: United Kingdom, Sparkling Soft Drinks: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011Table 61: United Kingdom Soft Drinks Market Value (Pound Sterling million), by Category, 2011Table 62: United Kingdom Soft Drinks Market Value (US$ million), by Category, 2011Table 63: United Kingdom Soft Drinks Market Volume (Ltrs m), by Category, 2011Table 64: United Kingdom Soft Drinks Market Share (US$ million), by Category, 2011Table 65: United Kingdom Soft Drinks Expenditure Per Capita (Pound Sterling), by Category, 2011Table 66: United Kingdom Soft Drinks Expenditure Per Capita (US$), by Category, 2011Table 67: United Kingdom Soft Drinks Expenditure Per Household (Pound Sterling), by CategoryTable 68: United Kingdom Soft Drinks Expenditure Per Household (US$), by CategoryTable 69: United Kingdom Soft Drinks Market Volume Share (Ltrs m), by Category, 2011Table 70: United Kingdom Soft Drinks Consumption Per Capita (Ltrs m / Population m), by Category, 2011Table 71: United Kingdom Soft Drinks Consumption Per Household (Ltrs m / Households m), by Category, 2011Table 72: United Kingdom Soft Drinks Survey-tracked Retailer Shares by Volume (% of Ltrs m), 2011Table 73: United Kingdom Bottled Water Survey-tracked Retailer Shares by Volume (Ltrs m), 2011Table 74: United Kingdom Concentrates Survey-tracked Retailer Shares by Volume (Ltrs m), 2011Table 75: United Kingdom Functional Drinks Survey-tracked Retailer Shares by Volume (Ltrs m), 2011Table 76: United Kingdom Juices Survey-tracked Retailer Shares by Volume (Ltrs m), 2011Table 77: United Kingdom Ready to Drink Tea & Coffee Survey-tracked Retailer Shares by Volume (Ltrs m), 2011Table 78: United Kingdom Smoothies Survey-tracked Retailer Shares by Volume (Ltrs m), 2011Table 79: United Kingdom Sparkling Soft Drinks Survey-tracked Retailer Shares by Volume (Ltrs m), 2011Table 80: United Kingdom: Switchers to Aldi for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 81: United Kingdom: Switchers From Aldi for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 82: United Kingdom: Switchers to Asda for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 83: United Kingdom: Switchers From Asda for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 84: United Kingdom: Switchers to Co-Op/Somerfield for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 85: United Kingdom: Switchers From Co-Op/Somerfield for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 86: United Kingdom: Switchers to Iceland for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 87: United Kingdom: Switchers From Iceland for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 88: United Kingdom: Switchers to Lidl for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 89: United Kingdom: Switchers From Lidl for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 90: United Kingdom: Switchers to Morrisons for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 91: United Kingdom: Switchers From Morrisons for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 92: United Kingdom: Switchers to Sainsbury's for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 93: United Kingdom: Switchers From Sainsbury's for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 94: United Kingdom: Switchers to Tesco for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 95: United Kingdom: Switchers From Tesco for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 96: United Kingdom: Switchers to Waitrose for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 97: United Kingdom: Switchers From Waitrose for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 98: United Kingdom: Switchers to Other for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 99: United Kingdom: Switchers From Other for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 100: United Kingdom: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Aldi (% by Subgroup, as tracked by the Survey), 2011Table 101: United Kingdom: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Asda (% by Subgroup, as tracked by the Survey), 2011Table 102: United Kingdom: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Co-Op/Somerfield (% by Subgroup, as tracked by the Survey), 2011Table 103: United Kingdom: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Iceland (% by Subgroup, as tracked by the Survey), 2011Table 104: United Kingdom: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Lidl (% by Subgroup, as tracked by the Survey), 2011Table 105: United Kingdom: Profile of Soft Drinks Consumers Whose Goods Mainly Come From M&S (% by Subgroup, as tracked by the Survey), 2011Table 106: United Kingdom: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Morrisons (% by Subgroup, as tracked by the Survey), 2011Table 107: United Kingdom: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Sainsbury's (% by Subgroup, as tracked by the Survey), 2011Table 108: United Kingdom: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Tesco (% by Subgroup, as tracked by the Survey), 2011Table 109: United Kingdom: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Waitrose (% by Subgroup, as tracked by the Survey), 2011Table 110: United Kingdom: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011List of FiguresFigure 1: Consumer Panel Report MethodologyFigure 2: United Kingdom Soft Drinks Value Share (%), by Age Groups, 2011Figure 3: United Kingdom Soft Drinks Value Share (%), by Gender, 2011Figure 4: United Kingdom Soft Drinks Value Share (%), by Urban and Rural Dwellers, 2011Figure 5: United Kingdom Soft Drinks Value Share (%) by Education Level Achieved Groups, 2011Figure 6: United Kingdom Soft Drinks Value Share (%) by Wealth Groups, 2011Figure 7: United Kingdom Soft Drinks Value Share (%) by Busy Lives Groups, 2011Figure 8: United Kingdom Bottled Water Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011Figure 9: United Kingdom Bottled Water Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Figure 10: United Kingdom Concentrates Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011Figure 11: United Kingdom Concentrates Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Figure 12: United Kingdom Functional Drinks Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011Figure 13: United Kingdom Functional Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Figure 14: United Kingdom Juices Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011Figure 15: United Kingdom Juices Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Figure 16: United Kingdom Ready to Drink Tea & Coffee Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011Figure 17: United Kingdom Ready to Drink Tea & Coffee Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Figure 18: United Kingdom Smoothies Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011Figure 19: United Kingdom Smoothies Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Figure 20: United Kingdom Sparkling Soft Drinks Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011Figure 21: United Kingdom Sparkling Soft Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Figure 22: United Kingdom Soft Drinks Market Share (US$ million), by Category, 2011Figure 23: United Kingdom Soft Drinks Expenditure Per Capita (US$), by Category, 2011Figure 24: United Kingdom Soft Drinks Expenditure Per Household (US$), by CategoryFigure 25: United Kingdom Soft Drinks Survey-tracked Retailer Shares by Volume (% of Ltrs m), 2011Figure 26: United Kingdom Bottled Water Survey-tracked Retailer Shares by Volume (Ltrs m), 2011Figure 27: United Kingdom Concentrates Survey-tracked Retailer Shares by Volume (Ltrs m), 2011Figure 28: United Kingdom Functional Drinks Survey-tracked Retailer Shares by Volume (Ltrs m), 2011Figure 29: United Kingdom Juices Survey-tracked Retailer Shares by Volume (Ltrs m), 2011Figure 30: United Kingdom Ready to Drink Tea & Coffee Survey-tracked Retailer Shares by Volume (Ltrs m), 2011Figure 31: United Kingdom Smoothies Survey-tracked Retailer Shares by Volume (Ltrs m), 2011Figure 32: United Kingdom Sparkling Soft Drinks Survey-tracked Retailer Shares by Volume (Ltrs m), 2011Figure 33: United Kingdom: People Who Have Switched Retailer for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
To order this report:Soft Drink Industry: Consumer Trends in the Soft Drinks Market in the UKMore
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