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Consumer Trends in the Beer, Cider & Pre-mixed Spirits Market in China, 2011

 

NEW YORK, March 14, 2012 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Consumer Trends in the Beer, Cider & Pre-mixed Spirits Market in China, 2011

http://www.reportlinker.com/p0796511/Consumer-Trends-in-the-Beer-Cider--Pre-mixed-Spirits-Market-in-China-2011.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Alcoholic_Drink

Synopsis

• This report provides the results for the Beer, Cider & Pre-mixed Spirits market in China, from Canadean's unique, highly detailed and proprietary online survey of consumers' Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.

• Its coverage includes, but is not limited to, consumption behaviours, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.

Summary

• Marketers in the Beer, Cider & Pre-mixed Spirits market in China face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.

• This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Beer, Cider & Pre-mixed Spirits market in China they account for and which consumer trends drive their behaviour.

Scope

• Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial.

• The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups – providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

Reasons To Buy

• The data provided allows marketers to track consumer behaviour through to its actual value impact on a product market. Unique in the market, this provides readers with a highly detailed data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviours.

• Consumer survey data for the following specific categories: Lager, Beer and Ale, Flavoured Alcoholic Beverages, Cider, and Low Alcohol Beer & Lager.

• Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.

• Brand and private label penetration among consumers in 2011 as tracked by the survey.

• Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011

Table of Contents1 Introduction1.1 What is this Report About?1.2 Definitions1.2.1 Consumer Trends1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)1.2.3 End Consumers1.2.4 Volume Units and Aggregations1.2.5 Exchange Rates1.2.6 Population Profiles (for interpretation of tables and charts)1.3 Methodology1.3.1 Introduction1.3.2 Large scale, international, program of online consumer surveys1.3.3 Nationally Representative results (age, gender)1.3.4 Parents answered on their children's behalf1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories1.3.6 Integrated with industry calling and secondary research2 Consumer Segmentation, Group Value and Trend Influence2.1 Cohort Groups and Beer, Cider & Pre-mixed Spirits Market Value2.1.1 Age Groups2.1.2 Gender Groups2.1.3 Location Groups2.1.4 Education Achieved Groups2.1.5 Wealth Groups2.1.6 Busy Lives Groups2.2 Cohort Groups and Market Value by Category2.2.1 Beer & Ale2.2.2 Lager2.2.3 Low Alcohol Beer & Lager2.3 Behavioral Trends and Market Value2.3.1 Beer & Ale2.3.2 Lager2.3.3 Low Alcohol Beer & Lager3 Consumption Analysis3.1 Consumption Frequencies by Age and Gender3.1.1 Beer & Ale3.1.2 Cider3.1.3 Flavoured Alcoholic Beverages3.1.4 Lager3.1.5 Low Alcohol Beer & Lager3.2 Consumer Profiles by Product Category3.2.1 Beer & Ale3.2.2 Lager3.2.3 Low Alcohol Beer & Lager4 Brand vs. Private Label Uptake4.1 Brand vs. Private Label Consumer Penetration4.1.1 By Category4.2 Beer, Cider & Pre-mixed Spirits Brand Choice and Private Label Consumer Penetration4.2.1 Beer & Ale4.2.2 Cider4.2.3 Flavoured Alcoholic Beverages4.2.4 Lager4.2.5 Low Alcohol Beer & Lager5 The Share of Consumers Influenced by Trends5.1 Trend Drivers of Consumers' Product Choices5.1.1 Overall Beer, Cider & Pre-mixed Spirits5.1.2 Beer & Ale5.1.3 Cider5.1.4 Flavoured Alcoholic Beverages5.1.5 Lager5.1.6 Low Alcohol Beer & Lager6 Consumption Impact: Market Valuation6.1 Beer, Cider & Pre-mixed Spirits Value Impact of Consumer Consumption Behavior6.1.1 Market Value by Category6.1.2 Market Volume by Category6.2 Beer, Cider & Pre-mixed Spirits Value Analysis by Category6.2.1 Share by Category6.2.2 Expenditure per Capita by Category6.2.3 Expenditure per Household by Category6.3 Beer, Cider & Pre-mixed Spirits Volume Impact of Consumer Behavior Trends6.3.1 Share by Category6.3.2 Consumption per Capita by Category6.3.3 Consumption per Household by Category7 Retailer Choice, Switching and Category Share of Organized Retail7.1 Survey-tracked Retailer Shares by Volume of Organized Retail7.1.1 China Beer, Cider & Pre-mixed Spirits by Volume of Organized Retail7.2 Survey-tracked Retailer Shares by Volume of Organized Retail7.2.1 China Beer & Ale Survey-tracked Retailer Shares by Volume of Organized Retail7.2.2 China Lager Survey-tracked Retailer Shares by Volume of Organized Retail7.2.3 China Low Alcohol Beer & Lager Survey-tracked Retailer Shares by Volume of Organized Retail7.3 Levels of Retailer Switching in the Last Six Months7.3.1 Matrix of Switching Behavior in Last Six Months of 20117.3.2 A-Best Supermarket Co., Ltd Switching Analysis7.3.3 Carrefour China Switching Analysis7.3.4 Dashang Group Switching Analysis7.3.5 Metro Cash & Carry Switching Analysis7.3.6 New Cooperation Joint-stock trade chain Co., Ltd. Switching Analysis7.3.7 Tesco China Switching Analysis7.3.8 Trust Mart Switching Analysis7.3.9 Wal-Mart Super center, China Switching Analysis7.3.10 Wuhan Zhongbai Group Co., Ltd. Switching Analysis7.3.11 Wumart Stores. Group Switching Analysis7.3.12 Other Switching Analysis7.4 Profiles of End-Consumers of Beer, Cider & Pre-mixed Spirits, by Retailer Used7.4.1 A-Best Supermarket Co., Ltd7.4.2 Carrefour China7.4.3 Dashang Group7.4.4 Metro Cash & Carry7.4.5 New Cooperation Joint-stock trade chain Co., Ltd.7.4.6 Tesco China7.4.7 Trust Mart7.4.8 Wal-Mart Super center, China7.4.9 Wuhan Zhongbai Group Co., Ltd.7.4.10 Wumart Stores. Group7.4.11 Other8 Appendix8.1 About Canadean8.2 DisclaimerList of TablesTable 1: Volume Units for the Beer, Cider & Pre-Mixed Spirits MarketTable 2: Foreign Exchange Rate – CNY Vs. US$, 2011Table 3: China Survey Respondent Profile (weighted), 2011Table 4: China Beer, Cider & Pre-mixed Spirits Value Share (%), by Age Groups, 2011Table 5: China Beer, Cider & Pre-mixed Spirits Value Share (%), by Gender, 2011Table 6: China Beer, Cider & Pre-mixed Spirits Value Share (%), by Urban and Rural Dwellers, 2011Table 7: China Beer, Cider & Pre-mixed Spirits Value Share (%) by Education Level Achieved Groups, 2011Table 8: China Beer, Cider & Pre-mixed Spirits Value Share (%) by Wealth Groups, 2011Table 9: China Beer, Cider & Pre-mixed Spirits Value Share (%) by Busy Lives Groups, 2011Table 10: China Beer & Ale Consumer Group Share (% market value), 2011Table 11: China Lager Consumer Group Share (% market value), 2011Table 12: China Low Alcohol Beer & Lager Consumer Group Share (% market value), 2011Table 13: China Total Beer & Ale Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011Table 14: China Total Lager Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011Table 15: China Total Low Alcohol Beer & Lager Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011Table 16: China Beer & Ale Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011Table 17: China Beer & Ale Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Table 18: China Cider Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011Table 19: China Cider Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Table 20: China Flavoured Alcoholic Beverages Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011Table 21: China Flavoured Alcoholic Beverages Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Table 22: China Lager Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011Table 23: China Lager Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Table 24: China Low Alcohol Beer & Lager Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011Table 25: China Low Alcohol Beer & Lager Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Table 26: China Beer & Ale Consumer Profiles (% consumers by sub-group), 2011Table 27: China Lager Consumer Profiles (% consumers by sub-group), 2011Table 28: China Low Alcohol Beer & Lager Consumer Profiles (% consumers by sub-group), 2011Table 29: China Beer, Cider & Pre-mixed Spirits Private Label Consumer Penetration (% Consumers Using), by Category, 2011Table 30: China Beer & Ale Consumer Penetration by Brands and Private Label (% Consumers Using), 2011Table 31: China Cider Consumer Penetration by Brands and Private Label (% Consumers Using), 2011Table 32: China Flavoured Alcoholic Beverages Consumer Penetration by Brands and Private Label (% Consumers Using), 2011Table 33: China Lager Consumer Penetration by Brands and Private Label (% Consumers Using), 2011Table 34: China Low Alcohol Beer & Lager Consumer Penetration by Brands and Private Label (% Consumers Using), 2011Table 35: China, Overall Beer, Cider & Pre-mixed Spirits: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011Table 36: China, Beer & Ale: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011Table 37: China, Cider: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011Table 38: China, Flavoured Alcoholic Beverages: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011Table 39: China, Lager: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011Table 40: China, Low Alcohol Beer & Lager: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011Table 41: China Beer, Cider & Pre-mixed Spirits Market Value (Yuan Renminbi million), by Category, 2011Table 42: China Beer, Cider & Pre-mixed Spirits Market Value (US$ million), by Category, 2011Table 43: China Beer, Cider & Pre-mixed Spirits Market Volume (Ltrs m), by Category, 2011Table 44: China Beer, Cider & Pre-mixed Spirits Market Share (US$ million), by Category, 2011Table 45: China Beer, Cider & Pre-mixed Spirits Expenditure Per Capita (Yuan Renminbi), by Category, 2011Table 46: China Beer, Cider & Pre-mixed Spirits Expenditure Per Capita (US$), by Category, 2011Table 47: China Beer, Cider & Pre-mixed Spirits Expenditure Per Household (Yuan Renminbi), by CategoryTable 48: China Beer, Cider & Pre-mixed Spirits Expenditure Per Household (US$), by CategoryTable 49: China Beer, Cider & Pre-mixed Spirits Market Volume Share (Ltrs m), by Category, 2011Table 50: China Beer, Cider & Pre-mixed Spirits Consumption Per Capita (Ltrs m / Population m), by Category, 2011Table 51: China Beer, Cider & Pre-mixed Spirits Consumption Per Household (Ltrs m / Households m), by Category, 2011Table 52: China Beer, Cider & Pre-mixed Spirits Survey-tracked Retailer Shares by Volume of Organized Retail (% of Ltrs m), 2011Table 53: China Beer & Ale Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011Table 54: China Lager Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011Table 55: China Low Alcohol Beer & Lager Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011Table 56: China: Switchers to A-Best Supermarket Co., Ltd for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 57: China: Switchers From A-Best Supermarket Co., Ltd for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 58: China: Switchers to Carrefour China for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 59: China: Switchers From Carrefour China for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 60: China: Switchers to Dashang Group for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 61: China: Switchers From Dashang Group for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 62: China: Switchers to Metro Cash & Carry for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 63: China: Switchers From Metro Cash & Carry for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 64: China: Switchers to New Cooperation Joint-stock trade chain Co., Ltd. for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 65: China: Switchers From New Cooperation Joint-stock trade chain Co., Ltd. for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 66: China: Switchers to Tesco China for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 67: China: Switchers From Tesco China for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 68: China: Switchers to Trust Mart for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 69: China: Switchers From Trust Mart for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 70: China: Switchers to Wal-Mart Super center, China for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 71: China: Switchers From Wal-Mart Super center, China for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 72: China: Switchers to Wuhan Zhongbai Group Co., Ltd. for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 73: China: Switchers From Wuhan Zhongbai Group Co., Ltd. for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 74: China: Switchers to Wumart Stores. Group for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 75: China: Switchers From Wumart Stores. Group for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 76: China: Switchers to Other for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 77: China: Switchers From Other for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 78: China: Profile of Beer, Cider & Pre-mixed Spirits Consumers Whose Goods Mainly Come From A-Best Supermarket Co., Ltd (% by Subgroup, as tracked by the Survey), 2011Table 79: China: Profile of Beer, Cider & Pre-mixed Spirits Consumers Whose Goods Mainly Come From Carrefour China (% by Subgroup, as tracked by the Survey), 2011Table 80: China: Profile of Beer, Cider & Pre-mixed Spirits Consumers Whose Goods Mainly Come From Dashang Group (% by Subgroup, as tracked by the Survey), 2011Table 81: China: Profile of Beer, Cider & Pre-mixed Spirits Consumers Whose Goods Mainly Come From Metro Cash & Carry (% by Subgroup, as tracked by the Survey), 2011Table 82: China: Profile of Beer, Cider & Pre-mixed Spirits Consumers Whose Goods Mainly Come From New Cooperation Joint-stock trade chain Co., Ltd. (% by Subgroup, as tracked by the Survey), 2011Table 83: China: Profile of Beer, Cider & Pre-mixed Spirits Consumers Whose Goods Mainly Come From Tesco China (% by Subgroup, as tracked by the Survey), 2011Table 84: China: Profile of Beer, Cider & Pre-mixed Spirits Consumers Whose Goods Mainly Come From Trust Mart (% by Subgroup, as tracked by the Survey), 2011Table 85: China: Profile of Beer, Cider & Pre-mixed Spirits Consumers Whose Goods Mainly Come From Wal-Mart Super center, China (% by Subgroup, as tracked by the Survey), 2011Table 86: China: Profile of Beer, Cider & Pre-mixed Spirits Consumers Whose Goods Mainly Come From Wuhan Zhongbai Group Co., Ltd. (% by Subgroup, as tracked by the Survey), 2011Table 87: China: Profile of Beer, Cider & Pre-mixed Spirits Consumers Whose Goods Mainly Come From Wumart Stores. Group (% by Subgroup, as tracked by the Survey), 2011Table 88: China: Profile of Beer, Cider & Pre-mixed Spirits Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011List of FiguresFigure 1: Consumer Panel Report MethodologyFigure 2: China Beer, Cider & Pre-mixed Spirits Value Share (%), by Age Groups, 2011Figure 3: China Beer, Cider & Pre-mixed Spirits Value Share (%), by Gender, 2011Figure 4: China Beer, Cider & Pre-mixed Spirits Value Share (%), by Urban and Rural Dwellers, 2011Figure 5: China Beer, Cider & Pre-mixed Spirits Value Share (%) by Education Level Achieved Groups, 2011Figure 6: China Beer, Cider & Pre-mixed Spirits Value Share (%) by Wealth Groups, 2011Figure 7: China Beer, Cider & Pre-mixed Spirits Value Share (%) by Busy Lives Groups, 2011Figure 8: China Beer & Ale Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011Figure 9: China Beer & Ale Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Figure 10: China Cider Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011Figure 11: China Cider Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Figure 12: China Flavoured Alcoholic Beverages Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011Figure 13: China Flavoured Alcoholic Beverages Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Figure 14: China Lager Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011Figure 15: China Lager Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Figure 16: China Low Alcohol Beer & Lager Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011Figure 17: China Low Alcohol Beer & Lager Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Figure 18: China Beer, Cider & Pre-mixed Spirits Market Share (US$ million), by Category, 2011Figure 19: China Beer, Cider & Pre-mixed Spirits Expenditure Per Capita (US$), by Category, 2011Figure 20: China Beer, Cider & Pre-mixed Spirits Expenditure Per Household (US$), by CategoryFigure 21: China Beer, Cider & Pre-mixed Spirits Survey-tracked Retailer Shares by Volume of Organized Retail (% of Ltrs m), 2011Figure 22: China Beer & Ale Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011Figure 23: China Lager Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011Figure 24: China Low Alcohol Beer & Lager Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011Figure 25: China: People Who Have Switched Retailer for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011

To order this report:Alcoholic Drink Industry: Consumer Trends in the Beer, Cider & Pre-mixed Spirits Market in China, 2011

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