If you are what you eat, your wine is what you listen to
LIVERMORE, Calif., May 24, 2012 /PRNewswire/ -- If you are what you eat, your wine is what you listen to. Recent studies have shown that the perception of wine is deeply influenced by the Bach sonata playing on your stereo or hip-hop songs blaring from someone's iPod. Beginning on May 25th, Concannon Vineyard will be giving consumers the opportunity to experience the ultimate enjoyment in both wine and music by offering exclusive playlists through the free digital music service Spotify that create the ideal wine drinking atmosphere. Like the summertime art of backyard barbecues, Concannon wine is "well done and rare," with both elements coming together to make the perfect summer afternoon.
Huffington Post music and wine authority Tony Sachs compiled three playlists to accompany summer's most beloved activities -- backyard barbecues, picnics and beach outings -- to pair with three of Concannon's most beloved wines, Concannon Conservancy Crimson & Clover, Concannon Selected Vineyards Petite Sirah and Concannon Selected Vineyards Pinot Grigio. The songs range from the light and fun Beach Boys tune "The Warmth of the Sun" to the bold and brassy tones of Sarah Vaughan's "Fever."
"Great wine and great music have a lot in common," said Sachs. "They're both creative, inspirational and memorable. With these three playlists, and the wines and settings for which they're matched, I've tried to create a mood -- evoking a time, a place, a flavor and an experience that will hopefully want to be revisited for many summers to come."
Consumers will be able to access the playlists on Concannon Vineyard's Facebook page, as well as share their own favorite summer playlists. In addition, Concannon will also be offering barbecue tips and recipes on Facebook.com/ConcannonVineyard.
About Concannon Vineyard
With four generations of family involvement, Concannon Vineyard's pioneering contributions to California winemaking and viticulture have built a landmark winery with an enduring commitment to creating outstanding, award-winning wines proudly served on American tables for over 128 years. Founder of America's first Petite Sirah, Concannon Vineyard also introduced Concannon Cabernet Sauvignon clones 7, 8 and 11, which provided the backbone of Napa Valley's Cabernet resurgence in the 1970's and 1980's. The historic winery earned organic certification for its estate vineyards in 2010 and preserves an agricultural way of life by protecting vineyards from urban development through its Conservancy tier of critically acclaimed wines. For additional information please visit: ConcannonVineyard.com.
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