Partnership combines MedicExchange's healthcare marketplace with the industry leading reach and resources of UBM Medica US

NEW YORK and NORWALK, Conn., May 21, 2012 /PRNewswire/ -- MedicExchange announced today a unique marketing and distribution partnership with UBM Medica US. MedicExchange provides technology solutions, technical data and a robust social media platform for over 90,000 healthcare buyers and sellers in radiology, healthcare IT, medical services and equipment markets.

UBM Medica US is one of the largest media companies in the United States serving the healthcare industry and delivers integrated and strategic communication solutions to a comprehensive audience of medical professionals and healthcare consumers through online, print, live, and custom programs. MedicExchange content will now be delivered to more professionals via the UBM Medica Partner Network.

"This is a very exciting partnership for MedicExchange. With UBM Medica US's expertise and dominant position within healthcare media, we will now be able to deliver our content to an even greater number of healthcare professionals and medical vendors," said Alex van Klaveren, MedicExchange founder and CEO.

Through this marketing and distribution partnership, more healthcare decision makers will benefit through easier and more extensive access to MedicExchange's content including:

• New LinkedIn integration bringing networks of buyers and sellers together.
• Buying tools to help save hospitals money, verified to identify 18% savings.
• Access to the most advanced healthcare e-commerce platform.
• Vendor Analytics Portal, allows vendors to track traffic and monitor leads.

"Our new partnership with MedicExchange, a leading marketplace for healthcare products, brings a great deal of excitement to UBM Medica US," said Barron Hirsch, Senior Director at UBM Medica US. "This partnership will broaden our reach into the healthcare technology realm and allow us to share our community of healthcare professionals."   

For more information, visit: www.medicexchange.com

About MedicExchange

MedicExchange provides technology-enabled tools, technical data and a robust social medical platform for 90,000+ healthcare buyers, including medical facility staff members from CIOs to family physician and supply chain personnel within hospitals, clinics, imaging centers and independent physician offices. MedicExchange is determined to make purchasing decisions more efficient and help to reduce costs within the healthcare technology market. Learn more at: www.medicexchange.com and www.medicexchange.com/media_pack.pdf

About UBM Medica US

Addressing today's healthcare information needs, UBM Medica US, delivers strategic, integrated communications solutions and comprehensive reach -- online, in print, and via custom programs. Improving the effectiveness of healthcare through information and education, UBM Medica US provides unbiased clinical, practical, and business information for physicians, providers, payers, and patients around the world. Through journals, magazines, websites, online communities, drug databases, digital events, and other valuable resources, UBM Medica US also delivers comprehensive communication solutions for the pharmaceutical and related industries. Websites include CancerNetwork.com, ConsultantLive.com, DiagnosticImaging.com, MusculoskeletalNetwork.com, OBGYN.net, PhysiciansPractice.com, PsychiatricTimes.com and SearchMedica.com. UBM Medica US is part of UBM Connect – which provides marketing services across a number of communities, the largest of which are healthcare, medical device design and advanced manufacturing. UBM Connect also includes UBM Studios, the global leader in interactive digital environments. UBM Connect is a UBM plc company. For more information, visit http://mediakit.ubmmedica.com

SOURCE UBM Medica US

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