Foot Locker Launches #Kickstagram
New Marketing Campaign Utilizes Instagram to Encourage Users to Tag Photos of their Favorite Kicks for the Chance to be Showcased
NEW YORK, May 31, 2012 /PRNewswire/ -- Foot Locker today announced the launch of a new marketing campaign surrounding the social media phenomenon Instagram. The campaign encourages Instagram users to tag pictures of themselves wearing their favorite kicks using #kickstagram and @footlocker beginning this summer. Uploaded photos will have the chance to be showcased on Footlocker.com, the Foot Locker Facebook page as well as in store windows nationwide this summer.
"We are excited to launch the #kickstagram marketing campaign and provide another outlet for our customers to connect with us and share photos of their sneaker styles," said Stacy Cunningham, EVP, Marketing, Foot Locker. "At Foot Locker, we are proud to showcase our sneakers, and utilizing a great social tool like Instagram gives us a new platform to share our passion for sneakers with our customers."
To help support the campaign, Foot Locker will also introduce new "click-to-follow" mobile banner ads, the first of its kind in the space, which will allow consumers to open the Foot Locker Instagram page instantly and "follow" the brand with only two taps on their iOS or Apple smartphones.
For more information on the #kickstagram campaign visit www.facebook.com/footlocker.
About Foot Locker, Inc.
Foot Locker, Inc. is a specialty athletic retailer that operates approximately 3,400 stores in 23 countries in North America, Europe, Australia, and New Zealand. Through its Foot Locker, Footaction, Lady Foot Locker, Kids Foot Locker, Champs Sports, and CCS retail stores, as well as its direct-to-customer channels, including footlocker.com, Eastbay, and CCS.com, the Company is a leading provider of athletic footwear and apparel.
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