NFL Star Adrian Peterson and Fans Raise Over $25,000 From Online Shopping
MINNEAPOLIS, June 13, 2012 /PRNewswire/ -- NFL Star Adrian Peterson today announced the results so far of his Football For Good Giving Assistant, a revolutionary new browser app that directs funds generated during online shopping to Peterson's All Day Foundation to support programs for at-risk youth. Since Peterson launched the Giving Assistant at the end of November last year, over 5,500 people have downloaded the browser app and have raised more $25,000.
Peterson's Giving Assistant installs seamlessly into your Internet browser in seconds (available for Chrome, Safari, Firefox, Internet Explorer) and notifies you of participating online retail partners when you are shopping.
Each time a purchase is made with an approved partner, a percentage of sales is automatically redirected to programs that support at-risk children at no additional cost to the shopper. Users of the Giving Assistant are entered to win one-of-kind prizes including a trip to the Super Bowl, a trip to the Pro Bowl and signed Peterson memorabilia.
"I'm excited to see my supporters rally so strong the past few months. The Giving Assistant campaign will continue to grow the rest of the year with summer traveling, back to school, and holiday shopping," said Peterson.
Peterson is the first major celebrity to use the fundraising platform created by socially conscious technology company, GlobalMojo. "The Giving Assistant transforms an everyday online shopping experience into something truly meaningful," said GlobalMojo Chairman, Ted West. "We're privileged to have launched the platform with Adrian, and enthusiastic about the potential to raise significant funds for his important cause." Several other high profile clients are in the pipeline to launch similar browser apps this summer.
To download Adrian Peterson's free Giving Assistant browser app and for more information see www.footballforgood.org
About All Day Foundation
Adrian Peterson established the All Day Foundation in 2008 to raise awareness and funds for programs that inspire hope and build a better future for at-risk-children. Learn more at www.alldayfoundation.org.
GlobalMojo created the Giving Assistant, a free browser app that automatically and effortlessly generates money for charitable causes by leveraging the things our users do every day on the web, such as shopping and booking travel. Learn more at www.givingassistant.org.
SOURCE All Day FoundationBack to top