AT&T To Sponsor Harlem's Legendary Entertainers Basketball Classic
Fans Score with New "AT&T Days," at Street Basketball Tournament at Rucker Park
NEW YORK, June 21, 2012 /PRNewswire/ -- Today, AT&T* and Entertainers Basketball Classic (EBC) announced an official sponsorship agreement for the 2012 tournament at Rucker Park that will enhance the visitor experience at one of the city's premier sporting events. Each Wednesday during the regular season will be "AT&T Day" at the street ball tournament, which has hosted elite college and pro basketball players throughout its history.
On AT&T Days, the company will provide fans with various off-court activities such as a tablet arcade, a t-shirt printing station where fans can receive nicknames just like the players do during games and on-site device demos. Fans can also take advantage of year-round free Wi-Fi service at the park. Wi-Fi came to Rucker last week as part of AT&T and the Bloomberg Administration's initiative to bring Wi-Fi to parks across all 5 boroughs.
"This tournament is a hallmark summer event in New York City where the best players from around the country come to compete," said Tom DeVito, AT&T vice president and general manager for New York and New Jersey. "AT&T is proud to be part of this legendary tournament and support the park, players and fans. Our support of EBC is part of AT&T's continued commitment to the diverse communities we serve."
"It's our pleasure to partner with a brand that gets it, like AT&T," said Greg Marius, EBC CEO and Founder. "What we do in the community during these hard times is essential to help people push through the summer with a smile on their faces. The attending celebrities and players are all a part of the Entertainers Basketball Classic experience; provided absolutely free to the public. AT&T's generosity and support helps keep it that way!"
EBC, which attracts tens of thousands of fans throughout the course of the tournament, runs five days-a-week through Friday, August 17th.
*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.
AT&T Inc. (NYSE: T)is a premier communications holding company and one of the most honored companies in the world. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's largest 4G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile Internet, AT&T also offers the best wireless coverage worldwide of any U.S. carrier, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse® and AT&T | DIRECTV brands. The company's suite of IP-based business communications services is one of the most advanced in the world.
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