H-E-B Joins Statewide Celebration Of GenTX Day Friday, May 4


Generation TX and H-E-B join forces for a second year to support students' college and career goals

AUSTIN, Texas, May 3, 2012 /PRNewswire/ --  Generation TX, featured today in the New York Times' education column "The Choice," and H-E-B are pleased to announce that they have joined forces for the second year in a row to promote GenTX Day across the state of Texas on Friday, May 4, 2012.  GenTX Day is a day for communities to show their support for Texas students, particularly the graduating class of 2012, by celebrating their accomplishments and encouraging them to pursue higher education as a critical next step for their futures.



In recognition of GenTX Day, H-E-B will encourage over 50,000 of their Partners (employees) in nearly 300 Texas stores to join Texans across the state in showing their support for the students of Generation TX by wearing their favorite college T-shirt. H-E-B Partners will also wear customized "GenTX + H-E-B" buttons for the day to highlight this partnership and to express their continued support for Texas students.

"H-E-B is Generation TX, and we are proud to continue our participation as a statewide business partner" shares Jorge Elizondo, H-E-B Vice President of Consumer Insights and a Generation TX San Antonio Board Member. "At H-E-B, we strongly believe that education is the key to a vibrant Texas economy for the future of our state, our Partners and our communities."

An initiative supported by the Texas Higher Education Coordinating Board and funded via a federal College Access Challenge Grant, Generation TX (GenTX) is a statewide, grassroots movement committed to creating what's next for Texas: a culture of college and career readiness that leads to the most successful generation ever. On Friday, May 4th, Generation TX asks everyone in Texas to celebrate GenTX Day by wearing their favorite college T-shirts in a united show of support for building a college-going culture that encourages Texas students to continue their education beyond high school.

"We're talking about shifting a culture, and that means that students and families have to get this message about the importance of higher education not only in school, but everywhere they go" says Texas Higher Education Commissioner Raymund Paredes. "H-E-B has always been a strong supporter of the communities it serves and of education in particular. I am extremely gratified, as are the members of our Board, at this strong show of support by H-E-B for the students of Generation TX."

About H-E-B:
Renowned for its innovation and community service, H-E-B, with sales of more than $18 billion, operates 332 stores in Texas and Mexico. The company is recognized for its fresh food, quality products, convenient services, and a commitment to environmental responsibility and sustainability. It strives to provide the best customer experience at every day low prices. Based in San Antonio, H-E-B employs more than 76,000 Partners and serves millions of customers in more than 150 communities. For more information, visit

About Generation TX:
Generation TX is a statewide initiative supported by the Texas Higher Education Coordinating Board focused on creating a college-going culture across the state.  Through GenTX Day and other seasonal promotions, Generation TX is clarifying the path to college for Texas students and families by providing information on college readiness, college application and financial aid in a fresh and engaging manner.  For more information, visit

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