Stanley Martin Homes Jumps 10 Spots in the National Builder100 Rankings and 130 Spots from Their "Pre-Bubble" Ranking
RESTON, Va., May 14, 2012 /PRNewswire/ -- In a sign of continued recovery for the DC housing market, Reston-based Stanley Martin Homes climbed 10 spots from last year's ranking to be named the 63rd largest homebuilder in the nation. As the highest ranking privately held builder in the DC area, Stanley Martin's considerable rise in the Builder100 rankings is a unique one, as they have climbed 130 spots since 2004 and are also one of the few builders in the nation to be bigger now than they were prior to the housing bubble.
Since 2004, Stanley Martin Homes has risen in the ranks every single year. During the downturn, the 46 year old company changed their business model, as they began to build smaller, more affordable homes in an effort to meet the changing consumer demands. This strategic shift allowed them to gain considerable market share at a time when many builders were going bankrupt. Additionally, Stanley Martin was well positioned in terms of their land deals, as the company's leadership made an intentional effort to only buy land "where the jobs are." These two strategies helped the builder to not only weather the storm of the downturn, but come out stronger and more resilient, as a result.
Over the past two years, the DC market has regained significant strength, prompting Stanley Martin to once again return to building larger, more luxurious homes. However, Stanley Martin took the lessons learned during the downtown and implemented these best practices into their newest designs. Said differently, Stanley Martin Homes is building smarter, more efficient homes than ever before. Although the square footage is larger, the space is utilized more efficiently – no two story foyers or two story living rooms, as it's Stanley Martin's stance that buyers would rather allocate that space to larger bedrooms and/or multiple walk-in closets. These innovative and thoughtful floorplans have earned the company a reputation for designs that adapt to the changing needs of the consumer, as implied by their tagline; "Your Life is Our Blueprint."
Along those same lines, Stanley Martin has significantly enhanced their green building practices, which subsequently provides lower monthly utility costs for consumers. In March of this year, Stanley Martin was the first regional builder to be named a RESNET Energy Smart Builder in the DC area, for their commitment to having every newly constructed home, tested for a Home Energy Rating (HERS) score. See the components of Stanley Martin's Green Living program here.
Lastly, the combination of Stanley Martin's designs, land position, and building practices seem to be a formula for success as the company not only grew in the Builder100 ranks, but their customer satisfaction scores, are higher than ever before. At the 90 day survey point, 97% of homeowners were satisfied with the construction quality of their home.
Stanley Martin is extremely proud of the company's success to date and looks forward to continuing its commitment to homebuilding innovation and excellence as they open 10 new communities in 2012.
SOURCE Stanley Martin HomesBack to top