Next 1 Engages M80 To Launch Innovative Online "CONNEXT1" Travel Industry Video Program
FORT LAUDERDALE, Fla., May 31, 2012 /PRNewswire/ -- Next 1 Interactive, Inc., (OTCBB: NXOID), through its wholly-owned travel subsidiaries, Maupintour and NextTrip, today announced that it has engaged M80, a division of WPP plc., which places approximately 25% of all advertising in the U.S., to assist in the implementation of its "CONNEXT1" proprietary travel industry video advertising program. This innovative program will capitalize on Maupintour's significant, long-term travel industry relationships and Next Trip's extensive travel video library to specifically target online travel-researching consumers. The "CONNEXT1" program will monitor over 75 million traveling consumers and will provide targeted video advertising opportunities for travel industry specialists such as tourism boards, large travel related advertisers and other large general market advertisers.
"CONNEXT1" will utilize state-of-the-art technology, that identifies targeted video advertising opportunities based on individual and multimedia travel search information. These video clips are strengthened by offers and calls to action to purchase relevant travel related products and services. M80 specializes in the implementation of Social Media-generated information and will provide ongoing program support for the strategy, content distribution, optimization, and response analytics involved.
Maupintour expects the new program to increase both tour bookings and cooperative travel marketing budgets with its key travel partners.
Doug Checkeris, former CEO of MediaCom, will oversee the implementation of this new program. Doug's industry expertise has allowed Maupintour to team up with the leading video and media specialists, led by M80, to create the unique "CONNEXT1" video advertising solution.
"The "CONNEXT1" solution is a dramatic contrast to virtually all traditional marketing programs that count on mass marketing reach to capture a small, interested audience. It will not only provide consumers access to the product they want, when they want it, but will do so with video clips that connect key travel suppliers with the specific audience they desire to reach. It is very exciting to be working with M80," said Bill Kerby, CEO of Next 1 Interactive. "We look forward to benefiting from the years of media experience that Doug Checkeris will bring as he directs the path that will enable our key relationships to benefit from this unique technology."
About Next 1 Interactive, Inc.
Next 1 Interactive, Inc. (NXOI) is a multi faceted media company specializing in Travel and Real Estate. Next 1 plans the delivery of targeted content via multiple digital platforms including Cable, web, Broadband and Mobile. In today's digital market Next 1 delivers information and entertainment to consumers. The company business plan calls for multiple revenue streams from real estate and travel content delivery including transactional commissions, referral fees, advertising and sponsorship. The multiple revenue streams and integrated media platforms allow for the delivery of measurable return on investment to its advertisers, sponsors and business partners.
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Next 1 Interactive, Inc.
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