Belo Corp. Launches Next Generation Smartphone Apps at Television Stations in 15 Markets Including Dallas/Fort Worth, Houston, Seattle and Phoenix
DALLAS, May 14, 2012 /PRNewswire/ -- Television company Belo Corp. (NYSE: BLC) announced today the release of the next generation of its widely used smart phone apps for the iPhone and Android. The new mobile apps have been redesigned to provide users the best experience possible for weather, traffic, and breaking news on mobile devices. To date, Belo has created and/or supplied more than 60 different apps for stations in 15 television markets, as well as other niche apps for weather and sports.
"Belo is committed to its mobile offerings and is always looking for ways to harness the power of smart phone technology and to maximize the experience for our users," said Joe Weir, Belo's vice president/Digital. "We are excited about providing consumers with these new apps. They bring ease of use, speed and important local content about our local markets."
Key features include geo-located interactive radars, notifications to alert users of breaking news and events, as well as a scrolling ticker to allow for up-to-the-minute updates. The new apps will stream over 300 hours of high-quality on demand video programming each month to any video-capable mobile device. The video streams are customized based on mobile devices to ensure the best possible viewing experience and highest quality possible. The new Belo apps are currently available through the television station's websites and app stores free of charge to users.
About Belo Corp.
Television company Belo Corp. (NYSE: BLC) owns and operates 20 television stations (nine in the top 25 markets) and their associated websites. Belo stations, which include affiliations with ABC, CBS, NBC, FOX, and the CW, reach more than 14 percent of U.S. television households in 15 highly-attractive markets. Belo stations rank first or second in nearly all of their local markets. Additional information is available at www.belo.com or by contacting Paul Fry, vice president/Investor Relations & Treasury Operations, at 214-977-4465.
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