New Mobile App Uses Gamification to Attract and Engage Consumers
Adcquire will influence purchase behavior by allowing consumers to use smartphones to "snap" packaging to access interactive brand content
LONDON, Ontario, June 14, 2012 /PRNewswire/ -- New start-up Adcquire Inc. has launched a disruptive marketing technology platform designed to enhance consumer engagement, retention, brand conversion and return on investment through physical interactions with products through the use of mobile technology. The platform allows brands to interact with consumers at the point-of-sale by scanning product barcodes using Adcquire's free mobile application. After scanning, the app allows brands to provide rich, interactive content that engages the consumer and tests their comprehension in exchange for a reward. The physical interaction with the product also yields valuable market intelligence data while consumers retain their privacy.
"We believe our 'pay-per-grab' model offer is so promising because it is a win-win for consumers and brands," says David Snir, co-founder and inventor of Adcquire's mobile marketing platform. "We've gamified the shopping experience for consumers while offering brands a new touch-point in store aisles where purchases happen."
Adcquire offers brands a new method of consumer engagement, which has become known as reverse-targeted advertising - where consumers seek out the advertisements. This approach is based on decades of data and research in social psychology that mostly focuses on compliance and persuasion, as well as more current research into the neurochemistry of the reward circuitry in the brain. By stimulating the reward center in a consumer's brain through the release of oxytocin, marketers can now advertise their products through a new process which uses gamification to increase the effectiveness of their reach.
"Adcquire can relieve some of the financial burden of the modern household," says Adcquire's COO and co-founder Babak Motamedi. "Consumers deserve to be rewarded for their continued patronage of brands and for their support during these tough years, and in turn, companies utilizing Adcquire can also learn how to better serve their customers."
This new marketing technology, referred to as the "Immersive Product Discovery Platform," utilizes some of the most powerful marketing concepts to create a unique platform to help people engage with brands and discover information about products, without accessing their private information. By offering a previously unheard-of 1:1 ratio in ROI on advertising and marketing dollars, brand directors are provided with the highest possible level of impressions, retention, and extremely valuable analytics.
London ON-based Adcquire Inc. is the pioneer of Pay-Per-Grab Advertising and the company behind the revolutionary Immersive Product Discovery Platform. Adcquire's mobile advertising technology provides brands with an unprecedented digital-to-physical engagement between consumers and consumer goods that is then converted into unique market intelligence data. Adcquire reverses how digital marketing works by placing an emphasis on physical product discovery and a reward mechanism for which the consumer stands to benefit the most. The platform is not only proven to produce 1:1 marketing ROI, but is also a first-of-its-kind positive experience engine.
CONTACT: David Snir, 1-800-680-4640, PR@adcquire.com
SOURCE Adcquire Inc.Back to top