Digital process and information expert Keith Holdt will target European expansion for Saffron's Big Data analytics offerings

CARY, N.C., June 6, 2012 /PRNewswire-iReach/ -- Saffron Technology, Inc., a privately held big data software analytics firm, announced the immediate appointment of digital transformation expert Keith Holdt to its Advisory Board. As the first European based advisor, Keith Holdt will target expansion of Saffron's hybrid analytics offerings in the European enterprise space.

The announcement follows hot on the heels of the launch of SaffronAdvantage™ - Saffron's new all source intelligence analytics platform. Designed for knowledge workers in operational roles where workers are challenged to make rapid decisions, SaffronAdvantage dovetails perfectly with Keith Holdt's focus on new digital workflows.

"In the past organizations looked largely internally at data or at external structured data sources in terms of understanding how the markets were changing, says Holdt. I think now everybody accepts the fact that there is a 'Big Data' explosion taking place."

"In the future the competitive businesses will be those that are able to best exploit all this new data that's available, not those that have the data. That means being able to handle all kinds of hybrid data sources on the fly."

An expert in digital transformation, Keith Holdt recently joined Lloyds Development Capital in London as Investment Director. Prior to this he established and led strategic business development at Swiss Post Solutions, a Swiss Post business delivering document and information management services and solutions globally. He led SPS to their largest ever deal – a 9-figure, pan-European, multi-year Document Transformation Outsourcing project for a global insurance organization.

"Keith Holdt has been helping large-scale enterprises to 'go digital' – transforming the way in which they handle documents and work flows," according to Dr Manuel Aparicio, CEO at Saffron Technology.

"The next stage of digital transformation is to start generating more value from all that digital information. You've got the data available anytime, anyplace – but you need an all source intelligence tool to make sense of it. That's where Saffron intersects perfectly with the work Keith is doing."

Saffron Technology was recently named by Gartner's Rita Sallam as a new vendor for hybrid analytics –the unification of structured and unstructured data. By connecting structured company data with diverse, unstructured or external data, SaffronAdvantage™ provides a unified intelligence source across the enterprise.

"Saffron's vision is to transform how organizations use information to build corporate value or deliver on mission, continues Aparicio. Not just strategically, but at the granular level for all those daily, tactical decisions where we deal with customers, suppliers and partners, or deliver products and services. If we can improve each of those organic decisions by just a few percentage points, that adds up to massive value overall."

SaffronAdvantage™ delivers real time sense-making, decision support, and anticipation to the front lines of business.  Deployed via a hosted cloud or on-premise environment, SaffronAdvantage™, is a lean analytics offering, intended for rapid rollout. There are no delays associated with data batch updates, IT backlogs, data scientists, complex modeling or IT integration. These factors trim costs in times of budget austerity.

Saffron Technology is the market leader in Associative Memories, having been named one of the top 5 Cool Vendors in Enterprise Information Management by Gartner, Inc., highlighted by Forrester Research, Inc. in The Dawning of the Age of BI DBMS, and recently listed by JMP Securities as among 100 Private Movers and Shakers in Big Data and Business Intelligence Space.

About Saffron Technology, Inc.
Saffron, founded in 1999, is the world leader in Associative Memory technology.  Saffron Associative Analytics Platform, including SaffronAdvantage™ and SaffronMemoryBase™, is a market-proven cross-industry intelligence platform that supports real-time sense-making, decision support, and experience-based prediction. Customers apply Saffron to operational decision support, global risk management, market intelligence and more.  Saffron is designed to work with "big data" - high velocity, complex, unstructured data sources while providing the agility needed for continuous adaptation. Saffron combines semantics, statistics and context into a single representation of knowledge. Saffron customers are innovators, in academia, corporations, and government. They are engaged in high-stakes research, financial services, risk management, supply chain operations, national security and business development.

To learn more, visit www.saffrontech.com.
Twitter: @saffrontech  

Media Contact: James Kirk Saffron Technology, (919) 468-8201, info@saffrontech.com

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