Company Rebrand: Make-a-Store Becomes Upshot Commerce
SALEM, Mass., May 8, 2012 /PRNewswire-iReach/ -- Make-a-Store, Inc. has been providing online and mobile ecommerce solutions for the past eighteen years. The company will rebrand itself as Upshot Commerce (www.upshotcommerce.com). In addition to a new name, a redesigned web site, logo and tagline will launch. The effort more accurately represents the company's energy and enthusiasm for innovation and growth.
"I founded Make-a-Store while still in college," says Neal Kaiser, founder and CEO. "I'm an engineer at heart. Our corporate web site and branding was always secondary to innovation and keeping clients happy," says Kaiser. "We've been profitable since 1994. Most clients come through referrals."
Milanie Cleere, Upshot's Chief Marketing Offer, is thrilled to oversee the rebranding. "The new identity gives a fresh look to a truly robust and innovative ecommerce solution - a platform honed from years of experience and real-world use." According to Cleere Upshot Commerce "has been the quiet, secret sauce for many companies for far too long. It's time to spread the word about Upshot's complete, end-to-end, cloud-based, customizable platform. "We have so many features built-in that other companies require third-party vendors for."
Highlights of the Upshot Commerce platform include features for inventory, order, checkout and customer management, shipping and fulfillment, merchandising, reports and analytics, SEO, security, wholesale and B2B management, mobile & social commerce integration, affinity/auto ship programs, channel integration with companies such as Amazon and eBay, integration with ERP and accounting systems such as MAS 90/200, eBook online sales features, and a loyalty/reward points program.
About Upshot Commerce
Upshot Commerce is the most customizable, on-demand ecommerce software solution. Ever. Founded in 1994 by Neal Kaiser, the company is located in Salem, MA. The Upshot Commerce platform is ideal for growing businesses and organizations who have outgrown their ecommerce solutions provider.
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