NEW YORK, June 13, 2012 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Matalan Clothing | Customer Insight
http://www.reportlinker.com/p0885298/Matalan-Clothing-|-Customer-Insight.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Television_Broadcasting

During a period of restricted discretionary spend and low consumer confidence, it is imperative that retailers know who their core customer base is and how they should be targeting them. UK Customer Insights 2012 are based around individual retailers and provide a highly detailed, data-rich overview of a retailer's customers, including shopper profiles and the drivers of loyalty and disloyaltyIdentify how the retailer drives loyalty and which stores are favoured by disloyal customers to improve your own shopper penetrationUnderstand which strategies are most effective at driving customer loyalty in clothing and justify your own business investmentsData is segmented regionally and by demographic and socio-economic group to enable you to identify which customer groups offer the most opportunitiesA comprehensive analysis of a retailer's customer profileHow has the profile of the consumers shopping at the clothing retailer changed over the past year and what has caused this?What drives consumers to shop for clothing at the retailer? What makes them disloyal?How many other stores do your shoppers use for clothing and what stores are these? Will these be a threat going forward?

AT A GLANCE SUMMARY
•Matalan clothing
SHARE OF SHOPPERS
•Matalan share of shopper by demographics
•Matalan share of shopper by TV region
•Matalan penetration of shopper by household characteristics
•Matalan share of shoppers by other characteristics and ACORN classification
CONVERSION AND NON-CONVERSION
•Matalan conversion of visitors to main user by demographics and region
•Matalan conversion of visitors to main user by household characteristics
•Non-converting customers
PROFILE OF SHOPPERS
•Matalan profile of shoppers by television region
•Matalan profile of shoppers by household characteristics
•Matalan profile of shoppers by other characteristics and ACORN classification
LOYALTY
•Matalan loyalty of main users by demographics and region
•Matalan loyalty of main users by household characteristics
•Matalan basic drivers of loyalty and disloyalty
•Matalan detailed drivers of loyalty
COMPETITION
•Cross sector competitor dynamics
APPENDIX
•Methodology
- The selection of parliamentary constituencies
- The selection of enumeration districts
- The selection of respondents
- Post survey weighting
•Further reading
•Ask the analyst
•Global Retail FreeView
•Verdict consulting
•Disclaimer


TABLES
•Table: Key performance indicators for Matalan in clothing
•Table: Matalan changes in visitor share (%) 2008–12
•Table: Matalan changes in main user share (%) 2008–12
•Table: Visitor and main user penetration of ACORN classification (%) 2012
•Table: Matalan changes in conversion rate (%) 2008–12
•Table: Matalan changes in non-conversion rate (%) 2008–12
•Table: Main stores non-converters use instead of Matalan 2012
•Table: Matalan visitor and main user profiles by ACORN classification (%) 2012
•Table: Matalan changes in loyalty (%) 2008–12
•Table: Matalan changes in disloyalty (%) 2008–12
•Table: Matalan drivers of loyalty 2008–12
•Table: Matalan drivers of disloyalty 2008–12
•Table: Matalan detailed drivers of loyalty 2012
•Table: Cross sector matrix shopping 2012
•Table: Other retailers used 2012
•Table: Sample sizes by sector 2012


FIGURES
•Figure: Visitor share 2008–12
•Figure: Main user share 2008–12
•Figure: Visitor share by demographic group 2012
•Figure: Main user share by demographic group 2012
•Figure: Matalan visitor share by television region 2012
•Figure: Matalan main user share by television region 2012
•Figure: Matalan visitor and main user share by household tenure 2012
•Figure: Matalan visitor and main user share by number of people in household 2011
•Figure: Matalan visitor and main user share by children in household 2012
•Figure: Matalan visitor and main user share by number of cars in household 2012
•Figure: Matalan visitor and main user share by working status 2012
•Figure: Matalan visitor and main user share by marital status 2012
•Figure: Conversion rates 2008–12
•Figure: Conversion rates by demographic group 2012
•Figure: Matalan conversion rates by region 2012
•Figure: Matalan conversion rates by household tenure 2012
•Figure: Matalan conversion rates by number of people in household 2012
•Figure: Matalan conversion rates by children in household 2012
•Figure: Matalan conversion rates by number of cars in household 2012
•Figure: Matalan non-conversion rates 2008–12
•Figure: Matalan non-conversion rates by demographic group 2012
•Figure: Demographic profile of non-converting Matalan visitors 2012
•Figure: Regional profile of non-converting Matalan visitors 2012
•Figure: Matalan visitor profile by demographic group 2012
•Figure: Matalan main user profile by demographic group 2012
•Figure: Matalan visitor profile by region 2012
•Figure: Matalan main user profile by region 2012
•Figure: Matalan visitor and main user profile by household tenure 2012
•Figure: Matalan visitor and main user profile by number of people in household 2012
•Figure: Matalan visitor and main user profile by children in household 2012
•Figure: Matalan visitor and main user profile by number of cars in household 2012
•Figure: Matalan visitor and main user profile by working status 2012
•Figure: Matalan visitor and main user profile by marital status 2012
•Figure: Loyalty 2008–12
•Figure: Matalan disloyalty 2012
•Figure: Loyalty by demographic group 2012
•Figure: Matalan loyalty by region 2012
•Figure: Matalan loyalty by household tenure 2012
•Figure: Matalan loyalty by number of people in household 2012
•Figure: Matalan loyalty by children in household 2012
•Figure: Matalan loyalty by number of cars in household 2012
•Figure: Matalan – other clothing stores used
•Figure: Preference stores 2012
•Figure: Sectors shopped 2012

Companies Mentioned
Hutchison 3G UK Limited, Intek SpA, Kingfisher Plc

To order this report:
: Matalan Clothing | Customer Insight

Nicolas Bombourg
Reportlinker
Email: nicolasbombourg@reportlinker.com
US: (805)652-2626
Intl: +1 805-652-2626

SOURCE Reportlinker

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