Palace Resorts Launches Live in Awe Campaign
Unique Brand Strategy Introduces Awe-Inclusive Concept
MIAMI, June 13, 2012 /PRNewswire/ -- Palace Resorts – the company that sets the standard in five-star, all-inclusive resort accommodations – reveals its new, groundbreaking Live in Awe campaign. Through vibrant imagery and human expressions, the campaign reflects the emotions visitors will feel once they experience a Palace Resorts vacation with an unmatched level of inclusions, which set it apart from any other all-inclusive properties in the world. Live in Awe also captures the immersive guest experience the brand offers its wide range of visitors – from families to travel agents, couples to golf enthusiasts and everyone in between. Unveiled on June 12, 2012 in New York City, the Live in Awe campaign will come to life in print advertising and digital marketing campaigns, as well as through on-property experiences, such as the only Jack Nicklaus Golf Academy on property in Mexico, top notch entertainment, lavish amenities, luxury spas and exquisite dining.
"Palace Resorts was a pioneer in the traditional all-inclusive concept, but as we evolved with a new level of extraordinary offerings, acclaimed entertainment, superior amenities and over-the-top guest experiences, we have essentially created a new category called awe-inclusive," said Gibran Chapur, executive vice president, Palace Resorts. "Our new campaign perfectly captures those differentiators."
Conceptualized by award-winning creative and communication consultants, Newlink Group, Palace Resorts' advertising and public relations agency of record, Live in Awe taps into the emotions guests feel when they experience the properties. The digital component of the campaign was developed by Ariadna Interactive Communications; a firm specialized in digital marketing. The online strategy will combine search engine marketing, presence in top-ranked media, and out of the box, high impact creatives. The campaign strengthens Palace Resorts' connection with guests and reasserts its commitment to continuously offer awe-inspiring service, amenities, lively entertainment, and much more.
"Our inspiration for Live in Awe came from our first visit to a Palace Resorts property where we felt awed by the genuinely-friendly staff, the beautiful facilities and the unmatched amenities," said Jose Luis Villa, creative director, Newlink Group. "Most all-inclusive properties typically have the same look and feel, and this is not the case with Palace Resorts. We feel the Live in Awe campaign captures this vital difference."
Palace Resorts' new awe-inclusive concept continues to offer unique amenities and experiences, including: superstar entertainment by world-renowned stars such as Shakira, Enrique Iglesias and Jon Secada, as well as this summer's engagement of Cirque Dreams Jungle Fantasy. The company is raising the bar with premium spirits such as Grey Goose and Bombay Sapphire, as well as bottles of wine scored 85 points or higher (as rated by top wine magazines) at all of its properties. Recently, Palace Resorts announced the launch of the all-new Family Connections program, a concept created to strengthen family bonds through one-of-a-kind vacation experiences, including premium family room categories that include additional amenities and services such as private complimentary nanny service, a Kiddie Concierge line and priority access to the rebranded Connection Zone Kid's Club, which features specialized and innovative activities, unique menus and Nextel Direct Connect Walkie-Talkies.
On top of the already unmatched all-inclusive luxury, Palace Resorts now offers guests an additional $1500 Resort Credit promotion that offers unmatched value. Guests who book three nights or more can use the credit towards room upgrades, tours, spa /beauty salon treatments, golf outings, select Colin Cowie Wedding Collections, and more to upgrade their resort experience. With Palace Resorts, guests' desires and all vacation fantasies are fulfilled.
"By partnering with well-respected brands and industry experts, Palace Resorts has developed a comprehensive offering like no other brand in our industry," said Chapur. "Our powerful synergy with our key partners Jack Nicklaus, Colin Cowie and Cirque Dreams, just to name a few, is propelling the future of Palace Resorts and allowing us to respond effectively to consumers' highest expectations."
Throughout the year, Palace Resorts will continue living up to the new awe-inclusive concept announcing new entertainment, guest experiences and offerings that will further support this unique brand promise. Current services and amenities that help define the new "awe-inclusive" concept include: luxurious accommodations with double Jacuzzis in every room; in-room liquor dispensers carrying premium brand spirits; fine dining at specialty restaurants; unlimited wine by the bottle, all with 85 point ratings and above; 24-hour room service; LCD TV with international programming including HBO; unlimited Wi-Fi; and unlimited long-distance calls to the U.S., Canada and Mexico.
About Palace Resorts
With seven oceanfront resorts overlooking the sparkling turquoise waters of the Caribbean Sea, Palace Resorts sets the highest standards for five-star all-inclusive vacations in Cancun, Cozumel, Isla Mujeres and Riviera Maya, Mexico. Offering luxurious and spacious accommodations accentuated by signature in-room double Jacuzzis, nightly entertainment, the Caribbean's most extravagant spas and premier Jack Nicklaus signature golf courses, Palace Resorts offers a truly exceptional experience for travelers. The unparalleled level of service and comfort found at each property makes Palace Resorts a leading provider of world-class resort vacations.
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