The Most Original Remix: Stolichnaya® Premium Vodka Introduces Stoli® Hot and Stoli® Sticki™
NEW YORK, April 10, 2012 /PRNewswire/ -- This spring, Stolichnaya® Premium vodka celebrates 50 years of pioneering the flavored vodka category by introducing Stoli® Hot and Stoli® Sticki™. Remixes on Pertsovka (Pepper) and Okhotnichya (Honey and Herb), the first flavored vodkas ever commercially produced by Stolichnaya® in 1962, Stoli® Hot and Stoli® Sticki™ offer a perfect balance of sweet and heat.
Stoli® Hot offers the warm, fiery sensation of jalapeno peppers found on the bottle's label and is the only jalapeno flavored vodka with significant mouth-heat. It is spicy on the palate yet has a delicate smoky quality. By contrast, Stoli® Sticki™ is inspired by the candied, warm palate of the finest honey and has the added complexity of discernible floral notes that complement the subtle sweetness of its flavor profile.
"In 1962 Stoli® pioneered the flavored vodka category in the industry launching the first two commercially produced flavors in the marketplace. Today, Stoli® is debuting an original remix on those classic flavors with Hot and Sticki™, which offer a cool, modern interpretation of the first flavors from Stoli®," said Lisa Pfenning, Category Director – Stolichnaya®, William Grant & Sons.
The brand developed unique packaging for the new flavors with a glistening honeycomb adorning the bottle neck and cap of Stoli® Sticki™, and flames that blaze up the side of Stoli® Hot's bottle neck and cap. On the label, Stoli® Sticki™ features a dipper dripping with golden honey while Stoli® Hot has a label illustrated with crimson and deep green jalapeno peppers. In a departure from the tradition of naming flavors after their taste profile, "Hot" and "Sticki™" are fun and contemporary riffs that represent the mood of each flavor.
"The brand is thrilled to reintroduce pepper and honey flavored vodkas, Hot and Sticki™. These spirited and timeless remixes are the perfect complement to our existing premium flavored vodka portfolio," added Val Mendeleev, CEO of SPI Group. "We hope our fans will enjoy these delicious and versatile offerings in a variety of mixed drinks."
Stoli® Hot and Stoli® Sticki™ will be introduced in April, 2012 with nationwide distribution available in 50mL ($2.49 - $2.99), 375mL ($12.99 - $15.99), 750mL (SRP $23.99), 1L (SRP $31.99), 1.75mL (SRP $41.49) sizes. In addition to Stoli® Hot and Stoli® Sticki™, the Stolichnaya® Flavored Premium vodka portfolio currently includes Chocolat Razberi™, White Pomegranik™, Ohranj™, Blueberi™, Razberi™, Vanil™, Citros™, Cranberi™, Peachik™, Strasberi™, Gala Applik™, and Wild Cherri™.
Both Stoli® Hot and Stoli® Sticki™ take a premium cocktail to the next level by adding an exceptional layer of flavor resulting in a truly sophisticated and nuanced drink. The flavors are delicious as a straight shot, combined for a sweet and spicy shooter, or as part of a great cocktail.
STOLI® HOT N' JUICY
1 1/2 parts Stoli® Hot
3/4 part pineapple juice
1/2 part lime juice
1/2 part simple syrup
Shake with ice and strain into an ice-filled rocks glass. Garnish with a pineapple wedge.
THE BEES KNEES
2 parts Stoli® Sticki™
1/2 part fresh lemon juice
1/2 part honey syrup
Pour into a shaker with ice. Pour vigorously and strain into a martini glass. Garnish with a curl of lemon peel.
STOLI® STICKI™ PALMER
1 1/2 parts Stoli® Sticki™
1 part lemonade
1 part iced tea
1/2 part honey (optional)
Build in an ice-filled highball glass and stir. Garnish with a lemon wheel.
STOLI® HOT & STICKI™ SHOT
1 part Stoli® Sticki™
1 part Stoli® Hot
Shake with ice and serve in chilled shot glass. Take a dash of sugar and hot sauce on the hand, followed by a lick, then shoot.
*Savor Stoli® Responsibly*
Stolichnaya® Premium vodka is known for its award winning flavor, impeccable clarity and sleek, sensual undertones. Long considered a trailblazer in the vodka industry, Stolichnaya® is a brand constantly on the verge. The Stolichnaya® portfolio includes Stolichnaya® Premium vodka, Stolichnaya® 100 Proof Premium vodka, the super-premium Stolichnaya® Gold and the ultra-premium elit™ by Stolichnaya®. Stolichnaya® Flavored Premium vodka portfolio currently includes Chocolat Razberi™, White Pomegranik™, Wild Cherri™, Ohranj™, Blueberi™, Razberi™, Vanil™, Citros™, Cranberi™, Peachik™, Strasberi™ and Gala Applik™. For more information visit www.stoli.com or follow on Facebook at www.facebook.com/stoli and on Twitter @Stoli.
About William Grant & Sons
William Grant & Sons, Ltd. is an independent family-owned distiller headquartered in the United Kingdom and founded by William Grant in 1887. Today, the luxury spirits company is run by the fifth generation of his family and distills some of the world's leading brands of Scotch whisky, including the world's most awarded single malt Glenfiddich®, The Balvenie® range of handcrafted single malts and the world's fourth largest blended Scotch Grant's® as well as other iconic spirits brands such as Hendrick's® Gin, Sailor Jerry® Rum, Tullamore Dew Irish Whiskey and the award-winning Milagro® Tequila.
Among the most recent accolades for the well-awarded company, William Grant & Sons was honored as the "Distiller of the Year" by the International Wine & Spirit Competition for the second year running and the fourth time since 1999. When counted along with the same designation from the International Spirits Challenge, William Grant & Sons has received this title an unprecedented nine times in the past 12 years.
Founded in 1964, William Grant & Sons USA is a wholly-owned subsidiary of William Grant & Sons, Ltd. and features one of the fastest growing spirits portfolios in the USA with brands including Glenfiddich, The Balvenie, Hendrick's Gin, Sailor Jerry Rum, Tullamore Dew Irish Whiskey, Milagro Tequila, Stolichnaya Vodka, Grant's, Hudson Whiskey, Gibson's Finest, Monkey Shoulder, Clan MacGregor, Reyka Vodka, Solerno Blood Orange Liqueur, Lillet, Art In The Age, The Knot and BOLS cordials. The company has offices in New York City (sales and marketing) and Edison, NJ (bottling and warehouse facilities). For more information on the company and its brands, please visit www.grantusa.com.
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