2012 Election Merchandise Poll and Infographic Shows Most Interesting, Engaging Candidates
Zazzle Study of 25 Million Monthly E-Commerce Consumers Identifies Voter Behavior and Highlights Recent Changes in Public Sentiment Towards Presidential Candidates
REDWOOD CITY, Calif., March 30, 2012 /PRNewswire/ -- Zazzle today announced its findings from the 2012 Election Merchandise Poll. With more than 25 million monthly site visitors, the world's largest e-commerce customization company analyzed consumer search, product design, and purchasing behaviors to identify voter engagement and sentiment for the remaining GOP presidential candidates and incumbent Democrat, Barack Obama.
Based on two months of consumer data, all findings from the recent study are available in a new political infographic that charts candidate popularity over time, compares positive- vs. negative-themed sales and designs, and highlights the top political products.
"Massive amount of voters, including millions of users on Zazzle, physically express their ideas and opinions through online merchandise customization – this is a similar test of sentiment when compared to the use of Twitter and Facebook as platforms to express opinions through text," said Josh Neuman, Zazzle's head of political merchandising and analyses.
Voter Sentiment through E-Commerce and Product Design
To date, more than 3 million custom political products and 1 million political t-shirts have been developed and sold on Zazzle's customization platform. These include candidate t-shirts for Obama, Ron Paul, Romney, Gingrich and Santorum.
- The upward swing in pro-Obama merchandise sales demonstrates a potential shift in consumer sentiment – of all Obama-related sales, 60 percent were anti-Obama designs in January, compared to 51 percent in March.
- Since January, Obama has been included in more than 30 percent of all presidential-themed merchandise created.
- The quantity of Ron Paul sales and searches more than doubles that of Mitt Romney, Newt Gingrich and Rick Santorum, combined.
- Although Ron Paul's overall popularity on Zazzle has dropped by nearly 40 percent since January, he continues to lead in sales, product design and searches among GOP candidates.
- Romney has the greatest differential between the number of items created and the number of items sold.
- Although Gingrich saw a major popularity spike in late January, current interest has fallen below that of Romney and Santorum.
- Top products show that political satire is very popular among consumers of political merchandise.
Zazzle is the world's leading platform for quality custom products. Zazzle's proprietary technology enables individuals, professional artists, and major brands, including Disney and Hallmark, to create and offer billions of unique products for customers worldwide. Zazzle's rapidly expanding product base covers every topic imaginable and includes t-shirts, business cards and invitations, in addition to a variety of custom gifts. Upon creation, products are instantly and accurately visualized on the site and offered in the Zazzle marketplace. When ordered, each product is made on-demand, typically within 24 hours. Launched in 2005 and based in Redwood City, California, Zazzle's vision is to redefine commerce, powered by the world's imagination. Find more at www.zazzle.com.
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