Glo-B's DRTV Creative Project Signed With Hutton Miller
WAYNE, Pa., March 21, 2012 /PRNewswire/ -- International Commercial Television, Inc. (OTCQB: ICTL) a premier multi-channel distribution company utilizing highly profiled infomercial campaigns to market and brand exclusive products to international consumers, is announcing the following: On March 14, 2012, the Company completed the execution of an agreement with Hutton Miller LLC for the production of one and two minute direct response television commercials to be aired on major US children's cable channels, featuring the wholly Company owned construction toy, Glo-B's.
Glo-B's is a toy building block system that bends, moves, shapes and curves. Solidly made of quality glow-in-the-dark neon colored plastic, the blocks glow in their respective colors. Glo-B's are designed for children 3 + years and will connect with and enhance other popular building block sets. Recent years have seen the "construction toy" segment of the toy market in the USA on a sharp increase, with actual "building and doing" once again enjoying a resurgence of popularity with both children and parents alike. The Glo-B's system is based on the Glow-In-The-Dark BetterBlocks toy system that was a huge success 15-20 years ago.
The production agreement calls for "best efforts" completion of the TV spots by 5/31/12 and the Company expects to begin testing the commercials on kids' cable stations during the summer months, while children are home from school on summer vacation. The goal is to be in a good position for a profitable DRTV, internet, and live television home shopping for a 2012 Christmas promotion, with a continued DRTV push through 2013. We plan to begin a progressive retail rollout beginning May 2013, climaxing in an anticipated full Christmas retail placement later in that year.
Kelvin Claney, CEO and the person responsible for Company product development stated, "In recent years some of the most successful DRTV to retail items have been toys e.g Floam, Bendaroos, Happy Nappers, CuddleUppets and Kids Snuggies to mention a few. The creative behind all these successful DRTV spots was either John Miller or his new company Hutton Miller. John Miller was also the major factor in the past successes of Better Blocks, Glow-In-The-Dark BetterBlocks and Magic Color Change Better Blocks. We firmly believe that given the current fast growing sales in the children's building block market, this is a perfect time to be launching the Glo-B's project and we look forward to building a profitable children's toy business."
International Commercial Television trades publicly on the OTCQB under the symbol ICTL. The OTCQB is a dynamic electronic stock exchange consisting of SEC fully reporting companies. OTCQB stocks may be easily traded through most major brokerages such as E- Trade, Scottrade and TDAmeritrade.
FOR FURTHER INFORMATION PLEASE CONTACT: International Commercial Television, Inc. Kelvin Claney, Investor Relations 1-206-780-2921 Email Contact: Claney@ictvonline.com Website: http://www.ictvonline.com
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