Euro RSCG Worldwide PR Wins A Gold SABRE And Silver Clio For Innovative, Integrated Campaign
The Agency, Known as @erwwpr, Adds to Its Impressive List of Trophies with Three Finalist Spots for the Gold SABRE, Four Finalist Spots for the Silver SABRE
NEW YORK, May 17, 2012 /PRNewswire/ -- Euro RSCG Worldwide PR (@erwwpr) has recently been awarded a Gold SABRE and a Silver Clio for its work for Sears Holdings' "Sears Heroes at Home: A Hero's Song." The entry presents the "Portraits of Heroes" song contest, which the agency created for Sears to honor our country's warriors and which led to country music star Josh Gracin's hit song "Can't Say Goodbye." These latest prestigious industry honors for the campaign make it one of the agency's most winning; some of the other awards it has claimed include a PRWeek finalist spot for Cause-Related Campaign of the Year and one for the PR News CSR Awards, in its Video Initiative category.
"This program is a perfect example of the way we thread CSR and social into all of our client work—and also of our deep insights into consumer-facing retail marketing," said Marian Salzman, CEO, North America. "We are incredibly proud of all the good that has come of this work, for the client, especially, but also for us as it continues to earn us wonderful industry recognition. We consider it a template of what we do best."
The agency conceived and executed the contest when Sears Holdings challenged it to develop a breakthrough PR initiative for its veteran-support program, Heroes at Home. Not only did the campaign succeed at elevating consumers' awareness of the good work of Heroes at Home, but it helped raise more than $4 million for heroes.
The global Euro RSCG network of PR agencies was the most recognized at the Clio Awards, with two Silvers and two finalists, while at the SABREs, the North American group, @erwwpr, also earned three finalist spots for the Gold SABRE and four finalist spots for the Silver SABRE. The agency, recently named to PR News' CSR A-List, continues to build on momentum achieved in the last two years. During that time, @erwwpr has become one of the most awarded agencies of its size in the country, and it continues to set the awards standard on several fronts, from client work to agency innovations to staff recognition. Its social media– and cause-related campaigns are especially prevalent on its list of awards (go to the agency's website at eurorscgpr.com to view the list).
The Clio Awards is the world's most recognized global awards competition for advertising, design, interactive and public relations. In this highly competitive contest, fewer than 10 percent of submissions survive the first round to make the Clio Shortlist, from which juries re-evaluate the work to determine Gold, Silver and Bronze statue winners. Less than 3 percent of all entries receive a statue, and less than 1 percent receive the coveted Gold Clio. For more information about @erwwpr's winning "A Hero's Song" entry, click here or go to www.clioawards.com/catalog/2012/pr/.
The world's largest awards competition for the public relations industry, the SABRE Awards celebrate PR campaigns that demonstrate the highest levels of creativity, integrity and effectiveness. For more information about @erwwpr's winning "A Hero's Song" entry, click here or go to www.holmesreport.com/news-info/11854/Diamond-and-Gold-SABRE-Award-Winners.aspx.
About Euro RSCG Worldwide PR
We call ourselves @erwwpr; we're the North American earned-media and buzz boutique (#bethenews) within French holding company Havas. Headquartered in New York City, with Pittsburgh and Chicago offices, we've seen rapid growth in the last two years and stacked up a huge trophy chest (our CEO was PRWeek's PR Professional of the Year 2011 and our head of strategic planning is on PRWeek's "40 Under 40"), including awards for #wyclefforpresident (global scope), @theywinulose (Campaign Money Watch; against big money in elections), the first-ever teenage girl SoMe lab (The Sisterhood; industry innovation), Ford's Warriors in Pink (#welovecause) and Urban Zen and Mary J. Blige (#celebritiesmakenews). We're grounded in media, strategy, client service, trendspotting and community to ensure we message in straight talk and real time.
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Euro RSCG Worldwide PR
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