Evins Communications Marks 25th Anniversary
Rebrands Agency To Align With Its Evolving Business Practice
NEW YORK, May 17, 2012 /PRNewswire/ -- Evins Communications, on the occasion of its 25th anniversary, announced that it is rebranding and repositioning the agency to be in alignment with its evolving business practice. The announcement was made jointly by Mathew L. Evins, Chairman and Louise R. Evins, CEO.
Founded in 1987 as a boutique public relations firm, Evins Communications has become a highly-regarded and award-winning branding, marketing, communications and digital media company, with specialist expertise in icon, legacy and luxury brands. Said Mr. Evins, "Our industry has changed considerably over the last twenty-five years and, in that time, we have transformed both our business model and our services paradigm in order to make a more measurable, meaningful and consequential contribution to the growth and success of our clients' businesses. The time has come for us to rebrand and reposition the agency accordingly."
The agency is changing its name from Evins Communications, Ltd., to EVINS, Ltd., and is introducing a new logo combining classic lettering with a unique superscript that encapsulates the three pillars that represent the firm's philosophy and core competencies: Strategy, Creativity and Tactics. EVINS is also launching a new website with a classically modern stylized aesthetic which incorporates bold, elegant images representing the agency's commitment to excellence, areas of expertise and attention to detail.
EVINS provides consummate strategic counsel, converts insight into execution and bridges the divide between what a brand is now and what it can become in the future. Its unique, holistic brand building paradigm and multi-platform brand marketing communications programming, translates brand mind-share into market-share and transforms brands into legacies. The agency has represented leading industry innovators and pioneers, including American Express Platinum and Centurion Cards, Amersham Biosciences, Bergdorf Goodman, Departures Magazine, Exclusive Resorts, Glaceau Vitamin Water, HALL Wines, Hotels & Resorts of Halekulani, Jean Patou, Kanebo Cosmetics, Leica Camera, Maker's Mark Bourbon, Marquis Jet, Neiman Marcus Direct, Rosewood Hotel & Resorts, South Sea Pearl Consortium, Tourneau, Vera Wang and Vitra, amongst many others.
EVINS engaged renowned branding expert and designer, David Gensler, to lead its rebranding, starting with the design of its new logo. Founder of the Keystone Design Union and creator of progressive fashion label Serum VS Venum (SVSV), Mr. Gensler spearheaded similar efforts for such Fortune 100 companies as Adidas, Hennessy, Nike and Samsung. "For EVINS, we created a visual language system that conveys a sense of sophistication and confidence, which only comes from extensive experience," said Mr. Gensler. "Taking into account the agency's rich history, we combined both tradition and modernity in all of the rebranding elements." EVINS' rebranding has already received acclaim within the design industry, and will be included in the 2012 edition of Los Logos, the definitive reference on contemporary logo design, published by Die Gestalten Verlag.
UK-based graphic design firm West's, which has architected and built websites for such iconic brands as Blackstone Group, Godiva Chocolates, Ralph Pucci International and The Waldorf=Astoria Collection, developed EVINS' sophisticated new website (www.evins.com). Said Barrie West, President of West's, "With a focus on aesthetic sophistication, evocative visuals and engaging content, we created and constructed a site unlike any other in EVINS' industry, with a streamlined, intuitive layout that makes navigation straightforward and distinctly illustrates what distinguishes the agency and its work."
One of the website's key features is Aperture, EVINS' new blog, which encompasses a confluence of images, thought leadership and curated content, and serves as a focal point much like the camera element for which it is named. Aperture is a reflection and an extension of EVINS' digital expertise and social media presence, which includes Twitter, Pinterest and Facebook, where the agency exceeds 10,000 fans.
"Our entrepreneurial and business-centric approach has made an invaluable contribution to the development, growth and success of numerous clients in a wide array of industries. We provide inspired client counsel, out-of-the-box thinking and are entrusted by client leadership to make a meaningful difference. This is a responsibility we take very seriously," said Ms. Evins.
EVINS is a distinguished and award-winning branding, marketing, communications and new media company, with specialist expertise in developing integrated multi-platform programs for icon, legacy and luxury brands. Founded in 1987, EVINS has been consistently recognized for its excellence in creativity, strategies and tactics. EVINS makes a measurable, meaningful and consequential contribution to the growth and success of its clients' businesses. The agency forges long-term partnerships with clients, which is the ultimate affirmation and validation of its ability to contribute to a client's success. For additional information, please visit EVINS' online sites (EVINS.com), Facebook (Facebook.com/EvinsCommunications), Pinterest (Pinterest.com/EVINS) and Twitter (Twitter.com/EVINSsct).
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