Par Haiti/Pour Haitiā„¢ (From Haiti/For Haiti) Coffee Arriving at Florida Whole Foods MarketĀ® Stores


- Changing Haiti One Product at a Time -

CORAL GABLES, Fla., March 12, 2012 /PRNewswire/ -- There is a new coffee coming to Florida that not only tastes great, but it does a great deal of good. Par Haiti/Pour Haiti™ (From Haiti/For Haiti), launched by Haiti Originale LLC, tastes great because this hand-roasted coffee is made with top-quality, all-natural 100 percent Haitian Arabica beans. It does good because the dollars generated by sales of the coffee help to increase income for Haitian farmers and workers while supporting reinvestment into the Haitian economy. Par Haiti/Pour Haiti coffee will launch in the U.S. in select Whole Foods Markets in Florida in March.

Haiti Originale was established following the devastating January 12, 2010 earthquake to provide a platform for sustainable development and create jobs in Haiti. Products marketed in partnership with internationally recognized consumer brands are identified with the Par Haiti/Pour Haiti logo, allowing consumers and market partners alike to recognize that the mere purchase of such products provides Haitian farmers and workers the dignity of employment. The Par Haiti/Pour Haiti program extends across many categories including apparel, artisan crafts, coffee, cocoa, rum and fresh produce.

"The Haitian people want their labors to mean something, and they want to be self-sustaining," said Michael Pereira, Chief Executive Officer of Haiti Originale. "Par Haiti/Pour Haiti coffee is the first product to support our cause of promoting sustainable development in Haiti, and we are delighted that Whole Foods Market's Florida region will pioneer our concept.

"This is the first of many products and programs to promote Haitian products under the Par Haiti/Pour Haiti banner," Pereira added.

Par Haiti/Pour Haiti coffee is shade-grown at high altitudes among the cloud-covered mountains of Haiti, surrounded by tropical flora and fresh water streams. Every harvest yields a small batch that is hand-picked and dried by the people of Haiti and every cup captures the naturally beautiful environment in which it grows. The full-bodied coffee has a rich aroma of caramel and fruit with a flavor profile that is deep and complex with a hint of chocolate.

"When we were first approached by Haiti Originale, we were excited by the story behind the product," said Aslin Castrodad, Coffee Coordinator for Whole Foods Market Florida region. "Our customers know that they can do some good in the world by making smart choices with their grocery dollars, and we try to find the products that they want. Not only that, but it's roasted locally in Sarasota, which is great for the local Florida economy."


"From Haiti/For Haiti" identifies the best of Haiti to the entire world. It signifies commitment to consistency, determination to deliver and a focus on excellence. It symbolizes the chance to do things the right way, the quality way, the responsible way, the sustaining way, from the ground up. The Par Haiti/Pour Haiti logo marks quality products grown on Haitian lands, crafted with Haitian hands.


Michael Pereira
Haiti Originale LLC

SOURCE Haiti Originale LLC

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