Bag Borrow or Steal Hires Ullian as New Fashion Director
SEATTLE, July 25, 2012 /PRNewswire/ -- Bag Borrow or Steal, the online destination for luxury handbag and accessory rentals, has hired Tiffany Ullian as Fashion Director. Ullian was, until recently, the Fashion Director at Lord & Taylor department stores based in Manhattan, where she worked on the company's successful rebranding efforts and helped heighten its fashion presence in merchandising and advertising. Ullian has joined the Seattle based company in a newly created role, which will propel the luxury rental company to a new level in the fashion stakes.
Russell Blain, CEO, comments "We feel very fortunate to have Tiffany join our team. Her unique creative perspective and strategic merchandising capabilities will ensure we remain on the pulse. She has a big role building the fashion office as we move the company forward."
Bag Borrow or Steal pioneered the fashion rental experience when the company launched in 2004, and is repositioning itself to once again lead the way. The company has helped shape the shared access model, which is now a growing expectation among many consumers, and a trend that is reshaping the way brands do business. As an executive member of Bag Borrow or Steal, Ullian is excited to help mobilize social commerce by bringing down the gates of exclusivity and making luxury accessible to all. Amongst other responsibilities, Ullian will add new designers to the merchandise matrix, establish partnerships with fashion influencers, elevate imagery to include editorial and lifestyle components, and stimulate social media strategies.
Ullian explained, "When this opportunity came along, I couldn't pass it up. It's exciting to be part of THE company that pioneered accessibility in the luxury fashion space. Years later, we are just now reaching a consumer awakening that is propelling collaborative consumption into a game changer. As the Fashion Director of Bag Borrow or Steal, I am able to shape a part of history, all while doing what I love. I'm ecstatic to be a part of this incredible team."
About Bag Borrow or Steal: Founded in 2004, Bag Borrow or Steal is an innovative online luxury boutique where women borrow, collect, and share authentic luxury fashion accessories.
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