Experiential Marketing Case Study: Viral Impact of Photo Activation
National brand scores big with a custom experiential marketing solution developed by Catch the Moment
HOUSTON, June 25, 2012 /PRNewswire-iReach/ -- Catch the Moment, the leading provider of experiential marketing and photo activation services in the United States since 1998, has just released a video case study measuring the impact of event photo marketing on social media amplification- findings which have relevance to anyone involved with the planning and execution of experiential event marketing programs including:
- Experiential Marketing Agencies
- Brands and Brand Managers
- Corporate Event Planners
A link to the case study video is included later in this press release.
For this case study, the client was Fadó Irish Pub & Restaurant, a national group of Irish pubs with 14 locations across the United States. Catch the Moment was hired by Fadó to provide all the back-end event technology and all the specially-trained photographers necessary to execute face-to-face engagement marketing at a series of simultaneous events across the United States on critical promotional occasions such as Oktoberfest, New Year's Eve, and St. Patrick's Day. Using a service called PhotoStream, custom-branded Fadó photos were uploaded to each respective pub's Facebook page immediately, and with a service called InstaShare, patrons then received their custom-branded photo in an email complete with social media sharing options. In explaining the value of these experiential marketing services, John Piccirillo, Director of Marketing and Development for Fado notes "it's novel…people actually pay attention to it…in a very crowded media environment, people actually connect with this service in an emotional way."
The photo retrieval and sharing percentages exploded client expectations, meeting all stated objectives for customer engagement, lead generation, and social media marketing.
"A picture is worth a thousand words, and thousands more impressions in social media," says Mike Kramer, Catch the Moment's National Marketing Director. "Experiential photo activation is not only a cost-effective means of engaging consumers, it's the easiest entry point and the most tried and true method for igniting social media."
Combining in-action footage with social media screenshots, the narration follows the program from its conceptual stages, through the development of a custom engagement solution, to its execution and results.
Please click the following link to view this experiential marketing case study video from Catch the Moment (registration required):
Follow Catch the Moment on Twitter @catchthemoment or visit them online at http://www.catchthemoment.com
About Catch the Moment:
With field operations throughout the United States, and the ability to lease equipment and event technology for activations in the U.S. or overseas, Catch the Moment offers custom marketing solutions to experiential agencies, brands, and corporate event planners that are looking to enhance guest experiences in event settings of all kinds including sporting events, festivals, trade shows, and concerts. The company has activated events for brands like Coca-Cola, McDonald's, Maxim, AT&T, MTV, Yahoo!, and many others.
Media Contact: Tracy Rawson Catch the Moment, 877-895-8700, x126, TracyR@catchthemoment.com
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