BrightLine Unveils Interactive TV Ad for Skinnygirl® Cocktails
The leader in interactive television solutions powers the premier alcohol brand for women
NEW YORK, June 6, 2012 /PRNewswire/ -- BrightLine, the leading global provider of interactive television solutions for entertainment and advertising, announced today the launch of the first-ever interactive television campaign for a female-focused premium spirits brand, created for Skinnygirl® Cocktails. Viewers looking to "Drink Like a Lady," can tune into DirecTV channel 112, twenty-four hours a day from June 4 through June 10, 2012, for inspiration, entertainment and enrichment through a variety of engaging interactive features.
"We are always excited to create solutions like the Skinnygirl Cocktail® Party that embrace and engage viewers," said Jacqueline Corbelli, Co-founder, and CEO BrightLine. "We knew Skinnygirl® Cocktails was one of the fastest growing spirits brands last year, so we had to embrace this potential audience with an attractive experience that viewers would choose to watch en masse."
"We wanted to engage with our Skinnygirl consumers in an entirely new way," said Deb Boyda, general manager for Skinnygirl, Vodka and Cognac at Beam Inc. "Our data and experience led us to realize that creating an engaging interactive television experience with the brand will only foster deeper awareness and loyalty."
The unique campaign includes the first custom-created commercial spot, PSA and new product announcements straight from Skinnygirl® creator Bethenny Frankel. It also includes a wide array of interactive activities where viewers can quench their thirst for everything Skinnygirl® Cocktails including:
- Meet the New Girls - A dynamic product page introducing the new flavor "personalities" where viewers can scroll over bottles to reveal drink profiles and details.
- Take the Quiz - The New School of Rules Quiz invites viewers to test their knowledge of modern etiquette, successfully navigating sticky social situations using the Skinnygirl® Cocktails wit and wisdom.
- Get Recipes - A robust collection of food and drink ideas that showcase the versatility of the Skinnygirl® Cocktails family through a series of low-calorie, simple recipes that complement each drink. A mobile integration encourages viewers to text in the name of each recipe and receive a list of ingredients to use as a grocery list on the go.
- Skinnygirl® Cocktails Party Calculator - Viewers looking to create their ultimate bash choose from a selection of elements (Number of Guests, Formality, Occasion) to calculate their perfectly personal party, with a signature drink to match.
CooperKatz for BrightLine
CooperKatz for BrightLine
BrightLine is the leading global provider of interactive television solutions for entertainment and advertising. BrightLine creates and implements interactive television advertising strategies that inspire consumers to engage. BrightLine solutions transform passive 30-second commercials into dynamic customer-driven brand interactions resulting in superior viewer involvement that leads to increased brand engagement, brand recall, purchase intent and sales.
BrightLine has become the industry standard with its data-driven approach currently delivering interactive television advertising campaigns to over 90 million households. The company's platform agnostic solutions have been launched across all available television platforms, including cable and satellite television providers, telecom companies, gaming consoles, connected televisions, and tablets such as the Apple iPad. BrightLine's active distribution channels include, but are not limited to: DirecTV, Dish, Xbox Live, PlayStation 3, Cablevision, AT&T U-verse, Verizon Fios, as well as mobile phones and tablets.
Clients value BrightLine's unique proprietary IQ® data system, which aggregates consumer behavior trends and measures historical program results across all platforms to create intelligent, integrated, interactive advertising solutions. BrightLine has designed and executed nearly 500 interactive television programs for top marketers, including, but are not limited to: American Express, Cisco Systems, Inc., Jim Beam Global, Johnson & Johnson, PepsiCo, L'Oreal, Unilever and Verizon Wireless. To learn more about how BrightLine is revolutionizing television, please visit www.brightline.tv
About Skinnygirl Cocktails
Skinnygirl Cocktails is the groundbreaking, low-calorie cocktail line that has redefined the way women cocktail. What started with the Skinnygirl Margarita from the mind of New York Times Bestselling Author and cocktail "fixologist" Bethenny Frankel has turned into a cocktail phenomenon, offering innovative, low-calorie options for women who want it all. Frankel's inspired concept did not go unnoticed and in March 2011, the brand was acquired by premium spirits powerhouse Beam Inc. Beam has rapidly grown the brand into one of the fastest growing spirits brands in the market today. In 2011, Skinnygirl Cocktails' comparable net sales rose a staggering 486%. Skinnygirl Cocktails has created a new set of rules for the spirits industry as it flawlessly offers the options women need, without all the calories they don't. For more information on the new way to cocktail, please visit www.skinnygirlcocktails.com.
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