Penske Media Corp. (PMC) Digital Network Reaches 66.7 Million Unique Visitors in May 2012
Massive and Rapid Growth in Site Traffic at Deadline, HollywoodLife, TVLine, and BGR, Along with Major Strategic Partnerships, Breaks PMC Into Top 100 comScore Digital Entities.
LOS ANGELES, June 11, 2012 /PRNewswire/ -- The Penske Media Digital Network, an exceptional collection of content destinations in entertainment, celebrity, and tech, reached an audience of 66.7 million unique visitors last month, according to just-released comScore Media Metrix data, ranking it the 98th largest entity overall out of the thousands of digital entities in the comScore list.
Over the past 24 months, PMC has built a wide-ranging distribution network for its industry-leading web properties Deadline.com, TVLine.com, BGR.com, HollywoodLife.com, and Movieline.com. With deep content syndication and distribution relationships with major digital platforms, PMC's properties now reach a significant and highly engaged portion of the Internet audience. With PMC's top 5 YouTube-funded Original Channel, ENTV, and the launch of PMC Studios, the premier entertainment-channel network on YouTube, its video businesses will continue to add enormous scale to PMC's digital reach.
"PMC properties -- including Deadline and TVLine -- have been an integral part of our strategic marketing initiatives," said Laurel Bernard, Executive Vice President, Marketing, for Fox Broadcasting Company. "We've seen excellent results in both contextual relevancy and engagement, and we congratulate PMC on their success and look forward to a continued partnership."
PMC's aggressive integration of social and mobile media tools into all its properties has continued to build audience across every possible platform, allowing readers and consumers everywhere to digest the highest-quality news and lifestyle programming offered by Deadline, TVLine, HollywoodLife, BGR, and Movieline, delivered by the foremost content creators in all of media, including Nikki Finke, Bonnie Fuller, Jonathan Geller, Michael Ausiello, Mike Fleming, and Nellie Andreeva.
"The rapid ascent of the PMC Digital Network into a Top 100 comScore property proves the power and primacy of our editors and reporters and their unbeatable content," said Jay Penske, Chairman and CEO of PMC. "We look forward to bringing that content to even larger, greater, and more-engaged audiences in the months ahead."
PMC is a leading global digital media company founded by Jay Penske in 2004.
PMC owns a unique and growing portfolio of lifestyle brands that provide the web's best original content in categories including entertainment, sports, breaking news, media, finance, tech, health, shopping, fashion, beauty, and automotive. Deadline, OnCars, HollywoodLife, HollyBaby, Movieline, TVLine, BGR, ENTV, Young Hollywood Awards, The Style Awards, and Breakthrough of the Year Awards are all part of the expanding PMC portfolio. In 2010, PMC launched India.com, one of the top portals in India, with leading content sites in the news, entertainment and sports categories, and a growing share of the lead generation businesses for auto and education, and in 2012, the company created PMC Studios, the premier video entertainment network on YouTube and beyond.
SOURCE Penske Media Corp.Back to top